Purple Cow
Transform Your Business by Being Remarkable
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Purple Cow
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Narrado por:
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Seth Godin
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De:
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Seth Godin
Acerca de esta escucha
Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.
©2002 Do You Zoom Inc. (P)2009 Gildan Media CorpLos oyentes también disfrutaron...
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Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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2 out of 5 stars
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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4 out of 5 stars
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General4.5 out of 5 stars 4,901
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Narración:4.5 out of 5 stars 3,655
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Historia4.5 out of 5 stars 3,616
There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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1 out of 5 stars
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I was expecting more
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De: Seth Godin
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All Marketers Are Liars
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- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 17 m
- Versión completa
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General4.5 out of 5 stars 2,103
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Narración:4.5 out of 5 stars 1,372
-
Historia4.5 out of 5 stars 1,368
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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1 out of 5 stars
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Grossed me out
- De Brian en 01-17-10
De: Seth Godin
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Tribes
- We Need You to Lead Us
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 3 h y 42 m
- Versión completa
-
General4.5 out of 5 stars 6,444
-
Narración:4.5 out of 5 stars 5,047
-
Historia4.5 out of 5 stars 5,002
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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2 out of 5 stars
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Get to the point!!!
- De Katie en 02-26-09
De: Seth Godin
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
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General4.5 out of 5 stars 4,276
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Narración:4.5 out of 5 stars 3,611
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Historia4.5 out of 5 stars 3,565
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
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Purple Cow, New Edition
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- De: Seth Godin
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General4.5 out of 5 stars 518
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Narración:4.5 out of 5 stars 415
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Historia4.5 out of 5 stars 412
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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Narración:4.5 out of 5 stars 108
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Historia4.5 out of 5 stars 109
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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4 out of 5 stars
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General4.5 out of 5 stars 4,901
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Narración:4.5 out of 5 stars 3,655
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Historia4.5 out of 5 stars 3,616
There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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1 out of 5 stars
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I was expecting more
- De Steve High en 04-06-10
De: Seth Godin
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The Dip
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 1 h y 32 m
- Versión completa
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General4.5 out of 5 stars 4,738
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Narración:4.5 out of 5 stars 3,675
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Historia4.5 out of 5 stars 3,670
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
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1 out of 5 stars
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Waste of time
- De EA en 08-04-07
De: Seth Godin
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The Practice
- Shipping Creative Work
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 5 h y 38 m
- Versión completa
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General4.5 out of 5 stars 1,410
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Narración:5 out of 5 stars 1,215
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Historia4.5 out of 5 stars 1,196
Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward. Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.
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2 out of 5 stars
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Not a book - just a series of short affirmations
- De Colin Davis en 12-04-20
De: Seth Godin
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The Icarus Deception
- How High Will You Fly?
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 12 m
- Versión completa
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General4.5 out of 5 stars 1,696
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Narración:4.5 out of 5 stars 1,447
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Historia4.5 out of 5 stars 1,443
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.
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2 out of 5 stars
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a good idea with a lot of bla bla
- De Oliver en 01-06-13
De: Seth Godin
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Permission Marketing
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 1 m
- Versión resumida
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General4.5 out of 5 stars 688
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Narración:4.5 out of 5 stars 473
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Historia4.5 out of 5 stars 470
Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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2 out of 5 stars
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Out Dated
- De Kristin en 11-27-16
De: Seth Godin
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Leap First
- Creating Work That Matters
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 6 m
- Grabación Original
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General4.5 out of 5 stars 1,849
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Narración:4.5 out of 5 stars 1,562
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Historia4.5 out of 5 stars 1,549
Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons that have helped Seth the most in his own work and life. More than an audiobook or keynote speech, each track here presents a carefully chosen catalyst intended to trigger our own passion and insight with each listening.
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4 out of 5 stars
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Great content but audio needs to improve
- De Jun en 03-10-15
De: Seth Godin
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Poke the Box
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 14 m
- Versión completa
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General4 out of 5 stars 1,127
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Narración:4.5 out of 5 stars 750
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Historia4.5 out of 5 stars 740
We send our kids to school and obsess about their test scores, their behavior and theirability to fit in. We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what they’re going to do tomorrow. So why are we surprised when it all falls apart? Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a worldfilled with change, that’s what matters - your ability to create and learn from change.
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5 out of 5 stars
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Highly Motivational
- De robert en 03-14-11
De: Seth Godin
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- De: Alex Hormozi
- Narrado por: Alex Hormozi
- Duración: 6 h
- Versión completa
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General5 out of 5 stars 3,427
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Narración:5 out of 5 stars 3,225
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Historia5 out of 5 stars 3,222
This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
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5 out of 5 stars
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Better than $100M Offers, But Read Both in Order
- De Jonathan and Hannah en 09-13-23
De: Alex Hormozi
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The Song of Significance
- A New Manifesto for Teams
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 21 m
- Versión completa
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General4.5 out of 5 stars 97
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Narración:4.5 out of 5 stars 84
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Historia4.5 out of 5 stars 84
The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to make it better.
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3 out of 5 stars
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scattered and often incorrect
- De Amazon Customer en 10-01-23
De: Seth Godin
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$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- De: Alex Hormozi
- Narrado por: Alexander Hormozi
- Duración: 3 h y 48 m
- Versión completa
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General5 out of 5 stars 20,911
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Narración:5 out of 5 stars 19,396
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Historia5 out of 5 stars 19,334
The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
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5 out of 5 stars
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Great content littered with filthy language
- De Amazon Customer en 09-29-21
De: Alex Hormozi
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Unleashing the Ideavirus
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 7 m
- Versión resumida
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General4 out of 5 stars 259
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Narración:4.5 out of 5 stars 104
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Historia4 out of 5 stars 106
Stop marketing at people! Turn your ideas into epidemics - ideaviruses - by helping your customers do the marketing for you. So says Info Age marketing guru Seth Godin.
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5 out of 5 stars
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Idea Virus
- De Paddy McCann en 03-31-05
De: Seth Godin
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Start with Why
- How Great Leaders Inspire Everyone to Take Action
- De: Simon Sinek
- Narrado por: Simon Sinek
- Duración: 7 h y 18 m
- Versión completa
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General4.5 out of 5 stars 27,641
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Narración:4.5 out of 5 stars 23,491
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Historia4.5 out of 5 stars 23,344
The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.
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2 out of 5 stars
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Useless Dribble
- De Chimdi Azubuike en 03-10-18
De: Simon Sinek
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The E-Myth Revisited
- Why Most Small Businesses Don't Work and What to Do About It
- De: Michael E. Gerber
- Narrado por: Michael E. Gerber
- Duración: 8 h y 5 m
- Versión completa
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General4.5 out of 5 stars 14,679
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Narración:4.5 out of 5 stars 11,586
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Historia4.5 out of 5 stars 11,522
In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
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5 out of 5 stars
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Saved my Life
- De Christine en 09-17-08
Reseñas de la Crítica
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." ( Publishers Weekly)
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Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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1 out of 5 stars
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Grossed me out
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The Icarus Deception
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In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.
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2 out of 5 stars
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a good idea with a lot of bla bla
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This Is Marketing
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General4.5 out of 5 stars 4,276
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Narración:4.5 out of 5 stars 3,611
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Historia4.5 out of 5 stars 3,565
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
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Growth Hacker Marketing
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General4.5 out of 5 stars 1,931
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Narración:4.5 out of 5 stars 1,599
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Historia4.5 out of 5 stars 1,595
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
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4 out of 5 stars
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An introduction. NOT a how to.
- De sabri sivan en 01-30-15
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In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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Historia4.5 out of 5 stars 5,002
Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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2 out of 5 stars
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Get to the point!!!
- De Katie en 02-26-09
De: Seth Godin
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All Marketers Are Liars
- The Power of Telling Authentic Stories in a Low-Trust World
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 17 m
- Versión completa
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General4.5 out of 5 stars 2,103
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Narración:4.5 out of 5 stars 1,372
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Historia4.5 out of 5 stars 1,368
Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.
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1 out of 5 stars
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Grossed me out
- De Brian en 01-17-10
De: Seth Godin
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The Icarus Deception
- How High Will You Fly?
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 12 m
- Versión completa
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General4.5 out of 5 stars 1,696
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Narración:4.5 out of 5 stars 1,447
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Historia4.5 out of 5 stars 1,443
In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.
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2 out of 5 stars
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a good idea with a lot of bla bla
- De Oliver en 01-06-13
De: Seth Godin
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
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General4.5 out of 5 stars 4,276
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Narración:4.5 out of 5 stars 3,611
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Historia4.5 out of 5 stars 3,565
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- De: Ryan Holiday
- Narrado por: Ryan Holiday
- Duración: 2 h y 17 m
- Versión completa
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General4.5 out of 5 stars 1,931
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Narración:4.5 out of 5 stars 1,599
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Historia4.5 out of 5 stars 1,595
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
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4 out of 5 stars
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An introduction. NOT a how to.
- De sabri sivan en 01-30-15
De: Ryan Holiday
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The Dip
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 1 h y 32 m
- Versión completa
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General4.5 out of 5 stars 4,738
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Narración:4.5 out of 5 stars 3,675
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Historia4.5 out of 5 stars 3,670
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.
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1 out of 5 stars
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Waste of time
- De EA en 08-04-07
De: Seth Godin
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Linchpin
- Are You Indispensable?
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 8 h y 19 m
- Versión completa
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General4.5 out of 5 stars 4,901
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Narración:4.5 out of 5 stars 3,655
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Historia4.5 out of 5 stars 3,616
There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.
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1 out of 5 stars
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I was expecting more
- De Steve High en 04-06-10
De: Seth Godin
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Expert Secrets
- The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice
- De: Russell Brunson, Robert T. Kiyosaki - foreword
- Narrado por: Hank Bannister
- Duración: 6 h y 11 m
- Versión completa
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General4.5 out of 5 stars 1,822
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Narración:5 out of 5 stars 1,607
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Historia4.5 out of 5 stars 1,598
Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.
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5 out of 5 stars
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Most Impactful book read since Rich Dad Poor Dad
- De Dan en 10-09-18
De: Russell Brunson, y otros
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Free Prize Inside!
- The Next Big Marketing Idea
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
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General4.5 out of 5 stars 169
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Narración:4.5 out of 5 stars 108
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Historia4.5 out of 5 stars 109
Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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4 out of 5 stars
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Another gem from Seth
- De Daryl en 12-29-09
De: Seth Godin
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Permission Marketing
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 1 m
- Versión resumida
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General4.5 out of 5 stars 688
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Narración:4.5 out of 5 stars 473
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Historia4.5 out of 5 stars 470
Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.
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2 out of 5 stars
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Out Dated
- De Kristin en 11-27-16
De: Seth Godin
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No B.S. Marketing to the Affluent
- No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd
- De: Dan S. Kennedy
- Narrado por: Shawn Compton
- Duración: 9 h y 20 m
- Versión completa
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General4.5 out of 5 stars 263
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Narración:4.5 out of 5 stars 229
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Historia4.5 out of 5 stars 229
In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is not a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah's Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry, and many other fascinating and diverse true-life examples.
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1 out of 5 stars
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Politically Charged + Trump Supporter
- De ds en 06-28-19
De: Dan S. Kennedy
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The Adweek Copywriting Handbook
- The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- De: Joseph Sugarman
- Narrado por: Mike Lenz
- Duración: 11 h y 9 m
- Versión completa
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General5 out of 5 stars 90
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Narración:5 out of 5 stars 69
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Historia5 out of 5 stars 69
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
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5 out of 5 stars
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Great advice
- De Juan Jesus en 03-23-21
De: Joseph Sugarman
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Oversubscribed
- How to Get People Lined Up to Do Business with You (2nd Edition)
- De: Daniel Priestley
- Narrado por: Daniel Priestley
- Duración: 6 h y 33 m
- Versión completa
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General5 out of 5 stars 236
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Narración:5 out of 5 stars 201
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Historia4.5 out of 5 stars 201
Oversubscribed is the guide to transforming your business into one which customers fight over! Author Daniel Priestley, a successful entrepreneur who has built and sold businesses around the world, shares proven, real-world methods that will not only grab customers’ attention, but will also have them lining up to buy from you. This invaluable guide will teach you how to drive demand for your products or services far beyond supply and will dramatically increase the success of your business.
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3 out of 5 stars
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Ok but preachy
- De Chris J Call en 10-27-23
De: Daniel Priestley
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High-Profit Prospecting
- Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
- De: Mark Hunter CSP
- Narrado por: Sean Pratt
- Duración: 6 h y 10 m
- Versión completa
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General4.5 out of 5 stars 387
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Narración:4.5 out of 5 stars 331
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Historia4.5 out of 5 stars 327
As a salesperson, your pipeline is the key to your success. No matter what changes, that remains the same. Top producers prospect - and they do it all the time. "But how?" you ask, "In the age of the Internet, isn't cold-calling dead?" Now, in his new audiobook, sales expert Mark Hunter shatters costly prospecting myths and eliminates confusion about what works today.
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3 out of 5 stars
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recycles a lot of common info
- De roland en 04-18-17
De: Mark Hunter CSP
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This Is Strategy
- Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 9 h y 27 m
- Versión completa
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General4 out of 5 stars 30
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Narración:4 out of 5 stars 27
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Historia4 out of 5 stars 27
From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world. This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.
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1 out of 5 stars
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Lack of story and continuity
- De J. Parsons en 02-04-25
De: Seth Godin
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The Song of Significance
- A New Manifesto for Teams
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 4 h y 21 m
- Versión completa
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General4.5 out of 5 stars 97
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Narración:4.5 out of 5 stars 84
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Historia4.5 out of 5 stars 84
The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to make it better.
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3 out of 5 stars
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scattered and often incorrect
- De Amazon Customer en 10-01-23
De: Seth Godin
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The Art of Selling to the Affluent
- How to Attract, Service, and Retain Wealthy Customers and Clients for Life, 2nd Edition
- De: Matt Oechsli
- Narrado por: Joe Bronzi
- Duración: 6 h y 19 m
- Versión completa
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General4.5 out of 5 stars 49
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Narración:4.5 out of 5 stars 44
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Historia4 out of 5 stars 44
The Art of Selling to the Affluent, 2nd Edition offers a detailed landscape of today's affluent. Put yourself ahead of the competition by knowing how the recession has affected purchasing behavior and where the opportunities are moving forward.
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3 out of 5 stars
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Fine if your clients are over 80
- De Bunni Metanoia en 07-13-23
De: Matt Oechsli
Lo que los oyentes dicen sobre Purple Cow
Con calificación alta para:
Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total3 out of 5 stars
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Ejecución3 out of 5 stars
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Historia4 out of 5 stars
- Amazon Customer
- 04-18-18
out of date
written before the days of social media would be a lot more useful and a lot more relevant if it was updated.
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Total4 out of 5 stars
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Ejecución4 out of 5 stars
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Historia3 out of 5 stars
- Amanda Petrinelli
- 07-02-12
Good Message
Where does Purple Cow rank among all the audiobooks you’ve listened to so far?
It was good. It had a single, powerful message that is important for business and marketing.
How would you have changed the story to make it more enjoyable?
I love Seth Godin, but he used the word "huge" way too much & he says it like Donald Trump, pronouncing it "yuge" which drove me a little nuts after the 25th time.
What about Seth Godin’s performance did you like?
It's always great to hear the author read the book.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Aurelian Cotuna
- 01-09-19
Simple remarkable and purple
Finishing this book I discovered that I'm a big fan of Seth's work.
In this work of a master we can hear again his really amazing and different approach to an audiobook. When he narrates you have the feeling that Seth's actually talking directly to you.
Such a simple thing, but an amazing experience overall. I felt like I was part of a friendly conversation on an amazing topic "Being different"
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Total4 out of 5 stars
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Ejecución1 out of 5 stars
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Historia5 out of 5 stars
- TIM FREEMAN
- 07-07-18
HUGE!!!! VS Yuge
The book was great, but I struggled focusing on the content because the way Seth pronounces the word huge was severely irritating. I noticed he uses the word more often than any other marketing books I have read (which made it even worse). This may be nit picky but it obstructed my focus from the true value.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Titus
- 01-18-17
best marketing book
this is a classic book, i have to read it again and again until i mastered this book
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Kenneth
- 01-17-15
What else would you expect?
Just another amazing audiobook by Seth Godin. But what would you expect from such a great other? A mediocre one lmao
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Total3 out of 5 stars
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Ejecución3 out of 5 stars
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Historia3 out of 5 stars
- jimmy zaflow
- 08-30-19
Good but not great
The first story in the book is phenomenal... the first story of the book really told the whole story of the book... the rest of the stories of the book that were used as example didn't live up to the standard of the first story in the book.... most of the book was nothing more than redundant concept and being different and memorable with your efforts of being different
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Dana
- 04-08-18
Inspired!
Super quick, thought it would all be obvious, but actually really inspired me. Great read.
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Total4 out of 5 stars
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Ejecución3 out of 5 stars
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Historia3 out of 5 stars
- David
- 12-19-11
Purple Review
Seth has a great way of bringing us back to creating something great rather than doing a great job of marketing something ordinary.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Kelsey E. Gallagher
- 09-03-17
Seth Godin is remarkable
When Seth crafts the necessity and simplicity of the Purple Cow, it doesn't seem so terrifying.
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