
Pre-Suasion
Channeling Attention for Change
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
Get 3 months for $0.99/mo

Buy for $19.49
-
Narrated by:
-
John Bedford Lloyd
The author of the legendary best seller Influence, social psychologist Robert Cialdini, shines a light on effective persuasion and reveals that the secret doesn't lie in the message itself but in the key moment before that message is delivered.
What separates effective communicators from truly successful persuaders? Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic best seller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message. This "privileged moment for change" prepares people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change minds, a pre-suader must also change states of mind.
His first solo work in over 30 years, Cialdini's Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener's attitudes, beliefs, or experiences isn't necessary, says Cialdini - all that's required is for a communicator to redirect the audience's focus of attention before a relevant action.
From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to outline the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say yes.
©2016 Robert Cialdini (P)2016 Simon & SchusterListeners also enjoyed...




















Critic reviews
People who viewed this also viewed...
![Pre-Suasión [Pre-Suasion] Audiobook By Robert Cialdini, María Serrano Giménez - translator cover art](https://m.media-amazon.com/images/I/416S-4+BEaL._SL240_.jpg)

















He's done it again!
Something went wrong. Please try again in a few minutes.
Educational, but a bit dry
Something went wrong. Please try again in a few minutes.
Worthwhile
Something went wrong. Please try again in a few minutes.
Prime the Pump
Something went wrong. Please try again in a few minutes.
eye opening
Something went wrong. Please try again in a few minutes.
I will definitely begin implementing changes to influence myself in the directions I want to go.
I have a deeper understanding of my own actions as well as those of people around me
my eyes were opened
Something went wrong. Please try again in a few minutes.
Excellent a must read for marketers
Something went wrong. Please try again in a few minutes.
Great thinking book
Something went wrong. Please try again in a few minutes.
Fundamental for communication
Something went wrong. Please try again in a few minutes.
Cialdini you've done it again
Something went wrong. Please try again in a few minutes.