Influence

Science and Practice, ePub, 5th Edition

De: Robert B. Cialdini

Narrado por: Lloyd James

Duración: 12 h y 25 m

Resumen del Editor

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion.

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

©2001 Robert Cialdini (P)2012 Robert Cialdini

A must read!

Science of influence and compliance. As I was reading it I started noticing the principles described everywhere.

I will keep this book as reference material.

Must read

Basic information about humans that everyone should know but probably doesn't. You can apply this book to every area of life.

Great book, sloppy production

Any additional comments?

This is a great book, and a very good performance by the narrator.
But...

When the narration is interrupted by the "this is the end of the CD, the audiobook continues on the next CD" message, that just gives me the impression whoever was in charge of production couldn't have cared less and just ripped an old stack of CDs.

I expect better, the author and narrator deserves better.

very informative and entertaining

This explains a lot about tactics and scripts used in my sales industry. thank you.

love this book!

it's my third listen, And i will definitely listen again. I highly recommend this book.

Worth every minute

I mostly don't listen to any book twice but I'm listening to this again and I bought the previous book for reference. Very useful information.

Enjoyable and useful

Useful for anyone with an interest in marketing, sales or avoiding falling into the traps associated with being sold to.

So That's How They Trick Me into Buying . . .

Would you listen to Influence again? Why?

Definitely need to listen again - and purchase the book as well to reinforce the key points. Cialdini discusses the means of influence, how you can use them to your advantage, how others use them against you (so that you'll buy, volunteer, participate, etc.). He explains how, when you're confronted with someone else using these techniques, you can recognize this manipulation, pivot and filter the message/opportunity to determine whether you'd buy absent this influence - and if so, whether you still want to buy after you've been manipulated.

Was this a book you wanted to listen to all in one sitting?

Yes. The examples are excellent and it's an easy listen.

Any additional comments?

While this book includes excellent material, AUDIBLE SHOULD BE EMBARRASSED at the production. As others have noted, Audible just copied this from discs - without editing out "this book is continued on the next disc!" Amazing. And in three or four places, the same material is repeated - not a paragraph, but a page or more repeat. Seriously, Audible, an intern could fix this easily. Never bashed Audible before for production. This is amateurish. Still, the content is invaluable, so you just have to suffer through this annoyance until and unless Audible fixes it.

Great for any sales person or managers

Where does Influence rank among all the audiobooks you’ve listened to so far?

A must for Marketers

What was one of the most memorable moments of Influence?

Resipracity .... there is a reason to take a client to dinner.

Good book

The narrator is pretty boring but the message of the book is amazing. I've learned a lot from this book.