• Summary

  • Let us show you how to use the power of PR to build a strong brand and great reputation for your company to attract more leads and earn more customers.
    © 2021 Axia Public Relations
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Episodes
  • Using psychology to become a better leader with Dino Signore

    Nov 23 2021

    Our episode guest is Dino Signore, manager of entrepreneurial education at the Edward Lowe Foundation and president of Signore Group. Dino is an entrepreneur, educator, and psychologist. 

    Five things you’ll learn from this episode:

    1.  What the SCARF method is and how it can be used to improve leadership. 
    2. How to influence others by using knowledge of how the brain works
    3. Why past management techniques no longer work
    4. How stress affects your ability to think clearly 
    5. How the limbic system and prefrontal cortex work together to influence our responses to the world around us

    Quotables

    • “Leadership can be defined a lot of different ways, and one way I like to define it is that it is an act of influence.” — @DinoSignore
    • “We use our prefrontal cortex to make sense of the world. But the challenge is that if somebody has their limbic system activated, and in some cases hyperactivated, it is biologically impossible to be able to think.” — @DinoSignore
    • “What are the things that you're doing leadership-wise, management-wise, that could be pushing people away from you versus pulling them toward what you want them to do?” — @DinoSignore
    • “One of our accolades is that we went 63 months with zero turnover at our agency, and a lot of that had to do with listening and being collaborative, and giving autonomy.” — @jasonmudd9

    If you enjoyed this episode, would you please share it with others and leave us a review?

    About Dino Signore 

    Our episode guest is Dino Signore, manager of entrepreneurial education at the Edward Lowe Foundation and president of Signore Group. Dino is an entrepreneur, educator, and psychologist with a Doctorate in Business Psychology. He leads all of the learning events at the Edward Lowe Foundation. Through the Signore Group, Dino coaches and consults directly with second-stage entrepreneurs and executive directors on the management challenges that stem from growth. 

    Guest’s contact info and resources:

    Additional Resources:

    Episode recorded: Oct 28, 2021

    Sponsored by:

    • On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies for 2021. Axia is an expert PR firm for national brands.
    • On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
    • Burrelles has a special offer for On Top of PR fans. Check it out at burrelles.com/ontopofpr.

    About your host, Jason Mudd

    On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.

    Support the show (https://www.buymeacoffee.com/OnTopofPR)
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    39 mins
  • Improving media relations with guest Ashley Billings and host Jason Mudd

    Nov 9 2021

    Our episode guest is Ashley Billings, Media Relations Consultant at Axia. Ashley is an award-winning ABC, CBS, Fox, and NBC-affiliate TV news reporter in California, Jacksonville, and D.C. Clients love her ability to translate PR messages into TV news stories. She joined Axia in June 2018.

    Five things you’ll learn from this episode:

    1. How to get your company’s news on the news
    2. The value of honesty when building relationships with reporters
    3. Why you should be pitching visual stories 
    4. The importance of presentation as an interviewee 
    5. How interesting stories mix qualitative and quantitative data

    Quotables

    • “It helps when the PR professional pitches something very specific – something that the rest of the newsroom doesn't know about.” — @ashleybillings
    • “It loses the impact of being news if everyone knows about it.” — @jasonmudd9
    • “Visuals are very important. Any time a PR firm can share pictures or video, that’s an extra thing to ensure that their story gets on TV.” — @ashleybillings 
    • “If you email everybody, you’re really emailing nobody.” — @jasonmudd9

    If you enjoyed this episode, would you please share it with others and leave us a review?

    About Ashley Billings

    Our episode guest is Ashley Billings, Media Relations Consultant at Axia. Ashley is an award-winning ABC, CBS, Fox, and NBC-affiliate TV news reporter in California, Jacksonville, and D.C. Clients love her ability to translate PR messages into TV news stories. She joined Axia in June 2018. A born storyteller, Ashley earned media coverage on all five Orlando TV stations and the two largest Orlando newspapers for her client’s grand reopening. 

    Guest’s contact info and resources:

    Additional Resources:

    Episode recorded: October 7, 2021

    Sponsored by:

    • On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies for 2021. Axia is an expert PR firm for national brands.
    • On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
    • Burrelles has a special offer for On Top of PR fans. Check it out at burrelles.com/ontopofpr.

    About your host, Jason Mudd

    On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies for 2021.

    Support the show (https://www.buymeacoffee.com/OnTopofPR)
    Show more Show less
    33 mins
  • Why your news release didn’t get coverage with show host Jason Mudd

    Oct 26 2021

    Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002. Forbes named Axia as one of America’s Best PR Agencies. 

    Five things you’ll learn from this episode:

    1. The importance of being able to determine what is important to people outside of your organization
    2. How to use timing to your advantage when pitching a news release
    3. The importance of building newsroom relationships
    4. The value of company newsletters and private blogs
    5. The importance of customizing your pitches to specific audiences

    Quotables

    • “If it’s not interesting to people outside of your organization’s walls, it's probably not gonna be newsworthy.” —  @jasonmudd9
    • “Research shows that for every 100 pitches or news releases an individual in the newsroom receives, they only have time to write about one or two.” — @jasonmudd9
    • “You wanna find a way to be helpful and trustworthy and be a reliable source for that newsroom contact before you’re asking them to cover your story.” — @jasonmudd9
    • “Nothing’s more beneficial than listening carefully to the reason why your story didn’t get covered in the first place.” — @jasonmudd9

    If you enjoyed this episode, would you please share it with others and leave us a review?

    More about Jason Mudd

    Clients love Jason’s passion, innovation, candor, commitment, and award-winning team. In an increasingly tech-forward world, Jason’s grasp of technological demands on companies provides his clients in multiple sectors a unique advantage toward reaching their top audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, search engine optimization (SEO), and social media, inspiring tech giants like Yahoo.

    At Axia, Jason attracts, develops, retains, innovates, and leads top PR talent and clients. He oversees strategic communications for the firm’s national clients and provides high-level consultations to client leadership teams at billion-dollar global brands, both business-to-business and business-to-consumer, including spokesperson training, crisis communications management, analytics, social media, online reputation management, and more. 

    Guest’s contact info and resources:

    Additional Resources:

    Episode recorded: October 7, 2021

    Sponsored by:

    • On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
    • On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
    • Burrelles has a special offer for On Top of PR fans. Check it out at
    Support the show (https://www.buymeacoffee.com/OnTopofPR)
    Show more Show less
    19 mins

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