Your audiobook is waiting…

No B.S. Guide to Brand-Building by Direct Response

The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying It
Narrated by: Stephen R. Thorne
Length: 6 hrs and 37 mins
4.5 out of 5 stars (20 ratings)

Regular price: $17.49

$14.95/month after 30 days. Cancel anytime.

Publisher's Summary

Entrepreneurs and small business owners are urged to avoid the two biggest branding mistakes they can make - first, investing in building their brand in ways that copycat big-name companies, and second, struggling to build a brand sensitive to everyone and anyone, rather than focusing on those who are spending with them.  

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment. Mastering Kennedy's branding truths and utilizing proven direct-response advertising and marketing methods, entrepreneurs create their own brand tribe - customers who believe in, buy, and promote their brand.  

Truths and tactics are illustrated with case studies, examples and insights from other well-known brands.

©2014 Entrepreneur Media, Inc. (P)2018 Gildan Media

What members say

Average Customer Ratings

Overall

  • 4.5 out of 5 stars
  • 5 Stars
    13
  • 4 Stars
    4
  • 3 Stars
    1
  • 2 Stars
    1
  • 1 Stars
    1

Performance

  • 4.5 out of 5 stars
  • 5 Stars
    11
  • 4 Stars
    3
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    1

Story

  • 4 out of 5 stars
  • 5 Stars
    11
  • 4 Stars
    2
  • 3 Stars
    2
  • 2 Stars
    0
  • 1 Stars
    2
Sort by:
  • Overall
    1 out of 5 stars
  • Performance
    1 out of 5 stars
  • Story
    1 out of 5 stars

Don't waste your time on this book

I purchased this book under the impression that it was written by Dan. Kennedy, but it was not the case.

4 of 7 people found this review helpful

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Book was easy to listen to

Being a sales guy and listening to this book peeled a few layers of the "MARKETING ONION" back for me.