On today’s episode we speak with Joe Pulizzi, the “godfather” of Content Monetization, who literally wrote the book, “Content Inc.” Joe is an accomplished digital media expert who is a best selling author, podcaster, speaker, and so much more.

Joe is one of the world’s top content marketing authorities. He’s founded three companies, including the Content Marketing Institute, launched dozens of events, and is the recipient of the 2014 John Caldwell lifetime achievement award for content marketing from the content counsel.

Hard to be more distinguished than that in this space. Listen now as Joe walks us through his content marketing journey, what trends he is seeing today, and the importance of building your email list. 

Onto the interview. 

● (0:01) Episode introduction with Kyle and Jason.

● (1:07) Kyle tells a story to Joe regarding his self-narrated audio book, “Content Inc.”

● (2:03) Joe discusses the process of creating his first audio book “Epic Content Marketing”, the challenges he faced with recording it, and the other books he authored that followed. 

● (6:59) How Joe monetizes his events, the benefits of launching projects after building an audience first, and streams of revenue.

● (13:40) What makes Joe’s podcast successful and the importance of having a set format.

● (18:23) Joe expands on the benefits of having a dedicated audience in order to achieve success with a book or content media platform.

● (19:08) Joe introduces his strategic model for creating value on a platform.

● (22:39) Making time for your business, utilizing your time efficiently in order to build your assets for financial freedom, and setting goals.

● (27:24) Joe talks about finding your content tilt and the reasons content marketing fails for some people.

● (28:58) A discussion about Compound Growth.

● (30:42) The current state of Content Marketing in 2023

● (33:10) Focusing on one or two platforms to diversify your media company and bring value to your audience.

● (37:19) Why do most start ups not make it? The downside of starting with your product first instead of building the audience first.

● (40:25) Getting feedback on your product from your audience.

● (42:28) Do you need to go to college to build a business?

● (44:49) Joe reviews useful tools for content creators.

● (47:09) Kyle and Jason elaborate on various topics brought up during their interview with Joe.

Anything mentioned in episode : 

Creator Economy Expo: (https://cex.events/)

The Tilt: (https://www.thetilt.com/)

The Orange Effect Foundation: (https://theorangeeffect.org/)

Justin Welsh: (https://www.justinwelsh.me/)

Red Bull Media House: (https://www.redbullmediahouse.com/en/about-us)

Morning Brew: (https://www.morningbrew.com/daily)

Milk Road: (https://milkroad.com/)

MrBeast: (https://www.youtube.com/user/mrbeast6000)

Apple Car: (https://appleinsider.com/inside/apple-car)

Software and tools mentioned: 

HabitBull (

On today's episode, we speak with Drew Smith, founder, and editor of the Liberty Line of Philly Sports Block. In just a few short years, Drew has built an audience of tens of thousands by creating a media brand off of his t-shirt sales. He has deep experience in how creators monetize their audience through the sale of merchandise.

Listen now as Drew walks us through the process of building his site, creating and selling third-party unlicensed sports t-shirts, and how the Eagles winning the Super Bowl in 2018 was his launching point.

• (1:05) Introduction to Drew Smith and how his previous work as Marketing Director for RushOrderTees and creating a successful hyper-specialized t-shirt for Eagles fans kicked off his entrepreneurial journey.
• (2:46) Creating shirts that went viral and shifting the business model to creating merch for bloggers and influencers.
• (5:04) Leveraging apparel to create cash flow for your business and building an audience for The Liberty Line.
• (6:47) How a viral shirt from topical events increased brand exposure.
• (12:22) Any niche can take an inside joke in their space or topical moments and turn them into revenue.
• (16:44) Creating products will bring an audience to a website but the quality of the content makes them come back and become engaged fans.
• (18:04) Don’t be afraid to ask others for help and have people to share ideas with. Also how adding Google Adsense to your high-traffic website can boost your revenue.
• (24:02) Partnering with others to create exclusive products and leveraging audiences.
• (34:26) Work-life balance for a creator-based business and how going full-time right away is often not the best idea.
• (43:21) The constant creation of content means being willing to drop what you’re doing and do something about what is topical to stay relevant.
• (49:41) Tools that Drew uses to build and grow The Liberty Line.
• (53:16) Closing thoughts with Kyle and Jason.

Guest Social Media Links:

The Liberty Line: (https://thelibertyline.com/)

Twitter:( https://twitter.com/LibertyLinePHL)

Instagram:( https://www.instagram.com/libertylinephl/)

Facebook:( https://www.facebook.com/LibertyLinePHL)

Twitch TV:( https://www.twitch.tv/thelibertyline)

Follow us on Social Media -----

Listen on your favorite streaming platform: (https://link.chtbl.com/MonetizeMedia)  

Twitter: (https://twitter.com/monetizemediahq)   

TikTok: (https://www.tiktok.com/@monetizemediahq)    

Linkedin: (https://www.linkedin.com/company/monetize-media/)   

YouTube: (https://www.youtube.com/channel/UC8a20ZIx7dx1reQ4pdvCBPA)   

Check out our website for more information: (

On today’s episode, we’ve got Doug Gollan. He’s the founder and editor of privatejetcardcomparisons.com, a consumer buying guide to private aviation services. Doug’s story is a fantastic example of how to monetize media in a niche field. If you’ve ever thought something was too niche, let Doug’s example show that if you can contribute meaningfully and have the right audience, particularly an audience with resources, you can be successful pursuing a niche.

This episode is going to be a little bit different. 

Kyle: So Jason, you’re a bit mysterious right? Like what does Jason do in his free time? So you came to me last week and said, you know what, I’m a member of this service. I want to have this guy on our podcast; he runs an interesting business. It’s not the private jet company; it’s the guy who advises private aviation. So I just want to make it clear that we’ve lost 90% of our audience here, but Mr. Private Jet, why don’t you introduce our upcoming guest for today? 

Jason: I disagree that we’ve lost our audience here, because this to me is a perfect example of going to the niche of niches and making, what I assume, is a very good living for Doug Gollan. If you’ve ever thought that niche is too small, Doug has pretty much proved everyone wrong. Private aviation. The assumption is that roughly a hundred thousand Americans utilize private aviation. I want to say that’s it, but that’s subjective. Not a big number. The number of people is not high. This did not scare him off. Nothing should ever scare you off on a niche that you can monetize if you feel you have the best information. It doesn’t even have to be the best, I think Doug is the best by the way. If you think you can contribute to a niche, you win. You’ve already won, it’s just a matter now how big you win within that niche. And that is what he is doing in private aviation.

Kyle: In all seriousness, this is a really good interview we recorded with Doug. Really good insight on how to monetize what you think might be a small niche. And then really this world of not just aviation, but marketing to deep-pocketed, whether it’s listeners, readers, viewers, it really hammers home the point we’ve talked about a bunch, which is if you have the right audience, it can be worth a lot. If you have the right audience and that audience is literally worth a lot, it could really be a good media business to be in. 

We’ve got Doug Gollan. He’s the founder and editor of privatejetcardcomparisons.com and they are a consumers buying guide to private aviation services. Let’s get right on to our interview with Doug. 

● (0:01) Episode introduction with Kyle and Jason.  

● (2:38) Doug’s welcome and introduction.

● (3:03) Doug’s background in aviation media, publishing, creating his own publication, Elite Traveler, and then pivoting to privatejetcardcomparisons.com. 

● (8:23) Doug discusses the logic of using his background in media to target a niche market and how he built organic traffic with his private aviation content. 

● (13:30) A deeper look at Doug’s three revenue streams (subscriptions, ad revenue, selling research) and ideas for growth. 

● (16:15) Balancing free vs. paywall content. 

● (18:23) The makeup of Doug’s company and his cost-benefit analysis of expanding it.

● (20:05) Talking about Doug’s decision to not use affiliate marketing and working with an ultra-high net worth audience. 

● (24:08) An overview on the private aviation industry.  

● (30:16) Doug explains selling his company’s research. 

● (32:23) A discussion on newsletters and if they’re just a trend or have staying power. 

● (35:42) Doug’s explanation of jet tracking and the various related viewpoints.  

● (48:03) Where to find Doug online and how to subscribe to his...