• May the Fourth Be With You: The Connecting Power of Star Wars

  • May 4 2022
  • Length: 7 mins
  • Podcast
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May the Fourth Be With You: The Connecting Power of Star Wars

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  • Summary

  • It has been more than four decades since the release of "Star Wars" -- and yet, we are still enthralled!

    May 4th is now commonly known as Star Wars Day. It’s a veritable holiday!


    But, this internationally celebrated day is more than just a quote in the film, the day itself represents how George Lucas connected people in ways that others just could not. Studies show 62% of the American population say they like Star Wars! Why, though? What is it about this tale of a galaxy far far away that continues to capture generation after generation the world over and what are its lessons?


    Drink of the Week: Baby Yoda


    This episode is sponsored by Nickerson, a full-service branding, marketing, and PR and communications agency with team members in Boston, LA, Miami, and NYC. https://nickersoncos.com/


    Julie Brown:

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