Marketing That Moves People

How Real Estate Agents Can Build a Brand, Find Fans, Land Leads, and Communicate Convincingly

By: Shelley Zavitz

Narrated by: Natalie Stanfield

A 2022 SOVAS Awards nominee for Best Business Audiobook - It’s time to find your marketing rhythm! Most real estate agents struggle with marketing. After all, we sell homes. There’s no reason selling our services should come naturally. Shortcuts won’t cut it: purchased leads often lead to random results.

Meanwhile, gimmicks get old, and shouting about success turns out to be one of the least successful things you can do. But there is a way to build a loyal, passionate, and constantly growing group of clients who can be the basis of a flourishing real estate business in any market. You will even see high-quality leads brought to you - for free. The secret lies in an authentic, empathic, and creative approach that any real estate agent can adopt and get results with. It’s based on proven marketing and copywriting principles that have stood the test of time. And it’s an enjoyable and engaging process that will not only set you apart from your competitors but make you a better Realtor® in the process.

Author and Realtor® Shelley Zavitz got thrown into the marketing deep end at the start of her first award-winning career, in radio. By the time she took up real estate, she had pieced together the down-to-earth system for success revealed for the first time in this book. With a little help from the musical megastars who inspired Shelley along the way, Marketing That Moves People is your number-one guide to cutting through the clutter and standing out in the ways that really matter to those you seek to serve.

©2021 Shelley Zavitz (P)2023 Shelley Zavitz

Perfectly written

This book was written with the agent in mind and provides great suggestions, examples, and resources. Will be reading it again and referring back to it for sure

I’m going to listen to it again

Excellent real estate marketing tips that I want to listen to again, learn and implement!

Very Vague

While the book touches on some interesting ideas, the advice felt very vague and lacked actionable steps. Many suggestions were either too general to apply or wandered off-topic.