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Publisher's Summary

The most important activity of the entrepreneur is to clearly identify the very best customers for the product or service and then to focus all marketing, advertising, and sales efforts on this particular type of customer. The element of competition exists as the primary fact of all entrepreneurial business in a market society. To succeed, you must be able to position and sell your product or service against your competitors.

Your ability to clearly define your competitors, to determine their strengths and weaknesses, and to produce and sell your product or service against your competitors in an open market is the key skill of entrepreneurship. Effective competitive strategy requires intelligence, judgment, creativity, flexibility, and continuous experimentation. These are all skills that you can learn with practice.

In this essential audiobook aimed at entrepreneurs, world-renowned business expert Brian Tracy shows you how to make marketing magic in a competitive business environment.

Download the accompanying reference guide.
©2015 Brian Tracy (P)2015 Gildan Media LLC

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  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
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    5 out of 5 stars

One of the best masterpiece in Marketing I've ever

One of the best masterpiece in Marketing I've ever learned. Thank You ! Thank You! Mr. Tracy for sharing these invaluable information
I listened to it and read many times, and everytime I discover new brillian idea

  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
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    5 out of 5 stars

Wonderful and practical

It's essential for every entrepreneur to follow the given practical ideas in this audio book.