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Whether you're trying to communicate your business idea to an investor, encourage your children to embrace your moral values, or break an addiction to endless web surfing - if you lack the skill of influence, you will be unable to convince yourself or anyone else. The human mind is like a titanium lock. If you communicate poorly - through endless talking, inattentive listening, or over-the-top pressure - it's like spinning the numbers on the lock over and over uselessly. But if you develop the key skills of influence, it's like knowing the exact combination to that lock.
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In the age of email and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling work, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use.
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4 out of 5 stars
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The customer is the most important part of any business. Let best-selling author and international speaker Brian Tracy teach you the best way to serve your customer, distribute your product, pump up your profits, turbocharge your business, learn the key result areas of business success, finance your business, and negotiate the best deal.
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You think you know what you want in life. You've tried to achieve those things. But if you still don't have them, the culprit may be closer than you think. In this perspective-altering program, the world-renowned Pitbull of Personal Development(tm), Larry Winget, exposes the things you are doing right now to unknowingly prevent your own success in the most important areas of your life.
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Amazing
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Publisher's Summary
The most important activity of the entrepreneur is to clearly identify the very best customers for the product or service and then to focus all marketing, advertising, and sales efforts on this particular type of customer. The element of competition exists as the primary fact of all entrepreneurial business in a market society. To succeed, you must be able to position and sell your product or service against your competitors.
Your ability to clearly define your competitors, to determine their strengths and weaknesses, and to produce and sell your product or service against your competitors in an open market is the key skill of entrepreneurship. Effective competitive strategy requires intelligence, judgment, creativity, flexibility, and continuous experimentation. These are all skills that you can learn with practice.
In this essential audiobook aimed at entrepreneurs, world-renowned business expert Brian Tracy shows you how to make marketing magic in a competitive business environment.
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5 out of 5 stars
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- Sobhi Akbik
- 02-04-18
One of the best masterpiece in Marketing I've ever
One of the best masterpiece in Marketing I've ever learned. Thank You ! Thank You! Mr. Tracy for sharing these invaluable information
I listened to it and read many times, and everytime I discover new brillian idea
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- fatemeh
- 10-14-17
Wonderful and practical
It's essential for every entrepreneur to follow the given practical ideas in this audio book.