Your host, Winter Baserva, talks with the Founder and CEO of Authentically American, Dean Wegner. Dean's journey is as remarkable as the man himself. After graduating from West Point in 1993, he chose aviation and learned to fly helicopters. His military career also included a stint at the Army Special Forces Ranger School, an experience he later found invaluable when leading a startup.

Six years ago, Dean launched Authentically American, a brand inspired by his time in the military. Despite the challenges of marketing an American-made brand on a limited budget, Dean has successfully garnered significant media coverage by promoting their feel-good American story.

Looking ahead, Dean shared that he plans to invest his time and resources in digital marketing and events. Dean has found that allowing people to see, feel, and touch the products at events has made a big difference in generating interest and sales. Dean personally leads many of these trips and exhibits to ensure a positive brand experience.

To learn more about Dean's work, click HERE and HERE.

The Shift Spotlight Podcast is a GCE Strategic Consulting production.

Join us at GCE Strategic Consulting to learn more about our fractional EOS® integrator support and executive leadership services.

Think you'd be a great guest on the show? Apply HERE!To learn more about (guest's) work, click HERE and HERE.

The Shift Spotlight Podcast is a GCE Strategic Consulting production.

Join us at GCE Strategic Consulting to learn more about our fractional EOS® integrator support and executive leadership services.

Think you'd be a great guest on the show? Apply HERE!

In this episode of The Shift Spotlight, host Winter interviews Victoria Kennedy, CEO of Victorious PR. Victoria shares her unique journey from convent to entrepreneurship, revealing her company's impressive $2.3 million annual revenue. She discusses the importance of personal branding, authenticity, and mentorship in business success.

Victoria also highlights the challenges of rapid growth, including team turnover and financial management. She shares her rigorous hiring process and the importance of letting go for growth. Looking ahead, Victoria plans to focus on the crypto industry and reveals her new program, Authority Creator. She encourages listeners to connect with her on social media.

To learn more about Victoria's work, click HERE and HERE.

The Shift Spotlight Podcast is a GCE Strategic Consulting production.

Join us at GCE Strategic Consulting to learn more about our fractional EOS® integrator support and executive leadership services.

Think you'd be a great guest on the show? Apply HERE!

Winter engages in a vibrant conversation with Todd Krause, the mastermind and owner behind The Cleaning Authority, Fisher’s location. Get ready for an inviting journey through Todd’s entrepreneurial story, filled with unexpected twists, turns, and valuable insights that'll leave you inspired.

From Todd's innovative strategies for building a culture of empowerment to his savvy financial maneuvers, every aspect of his leadership journey, is a testament to resilience and strategic thinking. Winter's insightful questions and Todd's candid responses create a lively exchange that feels like you're sitting right there with them. Plus he is just a funny guy, you’ll enjoy listening to.

As they delve into topics like franchise growth, employee engagement, and the art of decision-making in small businesses, Todd's passion for people and excellence shines through. It's a conversation that's both enlightening and energizing, offering practical wisdom for anyone navigating the challenges of business ownership.

Join Winter and Todd on this exhilarating ride as they explore the highs, lows, and everything in between of entrepreneurship. Whether you're a seasoned business leader or just starting out on your journey, this episode is packed with gems that'll spark new ideas and reignite your passion for success.