Launching to Leading
How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements
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Launching to Leading
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Narrado por:
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Ken Rutsky
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De:
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Ken Rutsky
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How great companies capture market leadership.
Everyone wants to be a market leader. Market leaders enjoy financial success, create wealth, and have recruiting, selling, and market power that is almost always disproportionate to their actual product and solution advantages. In fact, many competing executives have been driven crazy by this, lamenting on how their product was better but the market didn't seem to care.
Launching to Leading explains how and why market leaders succeed in breaking through and leading in today's crowded markets and reveals how to apply this to your business to take you from launching to leading and beyond.
©2017 Ken Rutsky (P)2019 Ken RutskyLos oyentes también disfrutaron...
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Lo que los oyentes dicen sobre Launching to Leading
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Pablo A Gonzalez
- 01-16-24
Filled a gap- how to implement category design
Super practical. As someone who is obsessed with the power of category design, but often struggling on how to actually implement the concepts beyond what you learn in Play Bigger, this book has provided what feels like a very practical roadmap I can put to use immediately.
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