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Launching to Leading

How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements

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Launching to Leading

De: Ken Rutsky
Narrado por: Ken Rutsky
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How great companies capture market leadership.

Everyone wants to be a market leader. Market leaders enjoy financial success, create wealth, and have recruiting, selling, and market power that is almost always disproportionate to their actual product and solution advantages. In fact, many competing executives have been driven crazy by this, lamenting on how their product was better but the market didn't seem to care.

Launching to Leading explains how and why market leaders succeed in breaking through and leading in today's crowded markets and reveals how to apply this to your business to take you from launching to leading and beyond.

©2017 Ken Rutsky (P)2019 Ken Rutsky Marketing Marketing y Ventas Inspirador
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Super practical. As someone who is obsessed with the power of category design, but often struggling on how to actually implement the concepts beyond what you learn in Play Bigger, this book has provided what feels like a very practical roadmap I can put to use immediately.

Filled a gap- how to implement category design

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