We all want more leads, right?  If your website already gets a bunch of traffic and you aren’t converting that traffic to leads, you have an engagement issue.  The way you solve an engagement issue is to make working with you easier.  The way you do that is you provide a plan.

A simple 3-step plan is the best way to convert visitors to leads.  Providing a plan helps “clear the fog” for visitors so they can see what working with you looks like.  

How do you create a 3-step plan when working with you might actually include 47 steps?  In today’s episode, we lay out a simple strategy to create your own 3 step plan.  First, you need to make a very simple first step.  It should be as easy as “click this button.”  Then you create your third step.  This should be whatever successful ending the visitor is looking for.  Once you have your first and third step, now you can create step two, which is where you provide value.  Maybe you have a proven system or a specific process.  Make that your “Step 2.”

By the end of this podcast, you should have the tools you need to create your very own 3-step process.  Then you need to put this three-step process on the homepage of your website.  Include the “step 1” button right under Step 1.  Make sure that it is obvious to the oblivious.  

If you are enjoying these tips make sure you read “Building a Storybrand” by Donald Miller. In this book, Don explains how to use a narrative framework to craft your own message.  He explains why it is so important to be clear over clever.  If you want to learn more about implementing the Storybrand Framework on your website, talk to us.  We are Storybrand Certified Guides that have been specifically trained to create Storybrand content.  We can’t wait to chat with you!

Link to Building a Storybrand on Amazon

Link to Storybrand Marketing Workshop

Link to Virtual Marketing Directors Storybrand Page