Regular price: $29.95

Membership details Membership details
  • A 30-day trial plus your first audiobook, free.
  • 1 credit/month after trial – good for any book, any price.
  • Easy exchanges – swap any book you don’t love.
  • Keep your audiobooks, even if you cancel.
  • After your trial, Audible is just $14.95/month.
OR
In Cart

People who bought this also bought...

The 1-Page Marketing Plan audiobook cover art

  • The 1-Page Marketing Plan

  • Get New Customers, Make More Money, And Stand Out From The Crowd
  • By: Allan Dib
  • Narrated by: Joel Richards
  • Length: 6 hrs and 26 mins
  • Unabridged
  • Overall
    5 out of 5 stars 1,503
  • Performance
    4.5 out of 5 stars 1,342
  • Story
    4.5 out of 5 stars 1,330

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.

  • 5 out of 5 stars

  • You haven't read any marketing book like this one

  • By Ernest Kiwele on 11-08-16
Direct!: Sell More Using Superior Direct Mail Marketing, Create Compelling Sales Copy, Increase Your Campaigning Effectiveness and Competitive Offer audiobook cover art

  • Direct!: Sell More Using Superior Direct Mail Marketing, Create Compelling Sales Copy, Increase Your Campaigning Effectiveness and Competitive Offer

  • The Competitiveness Series, Book 1
  • By: David James Hood
  • Narrated by: Jim Raposa
  • Length: 1 hr and 54 mins
  • Unabridged
  • Overall
    5 out of 5 stars 1
  • Performance
    3 out of 5 stars 1
  • Story
    3 out of 5 stars 1

This is the ultimate direct mail marketing book for even the smallest of businesses (but large corporations can benefit!) Revitalize your campaigns using great postal mail; create compelling, powerful messages that sell. Reduce wasteful & costly blanket mail; it's not just about precision targeting, but the precise things you say and do, that count the most.

The 22 Immutable Laws of Marketing audiobook cover art

  • The 22 Immutable Laws of Marketing

  • By: Al Ries, Jack Trout
  • Narrated by: David Drummond
  • Length: 3 hrs and 6 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 1,104
  • Performance
    4.5 out of 5 stars 933
  • Story
    4.5 out of 5 stars 916

As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace.

  • 4 out of 5 stars

  • Highly recommended, but could use an update.

  • By T. M. Castagna on 12-01-15
The Conversion Code audiobook cover art

  • The Conversion Code

  • Capture Internet Leads, Create Quality Appointments, Close More Sales
  • By: Chris Smith
  • Narrated by: Chris Smith
  • Length: 6 hrs and 43 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 816
  • Performance
    4.5 out of 5 stars 745
  • Story
    4.5 out of 5 stars 738

The Conversion Code provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. Today's consumers are savvy, and they have more options than ever before. Capturing their attention and turning it into revenue requires a whole new approach to marketing and sales. This book provides clear guidance toward conquering the new paradigm shift towards online lead generation and inside sales.

  • 3 out of 5 stars

  • Long form sales, get to the point

  • By Strat Parrot on 01-24-18
Ca$hvertising audiobook cover art

  • Ca$hvertising

  • How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
  • By: Drew Eric Whitman
  • Narrated by: Johnny Heller
  • Length: 6 hrs and 17 mins
  • Unabridged
  • Overall
    4.5 out of 5 stars 174
  • Performance
    5 out of 5 stars 157
  • Story
    4.5 out of 5 stars 155

Fact: Your brain is being controlled - and you don't even know it. Because if you think the ads you're seeing today are just pretty pictures with nice, creative copy, you're mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology...little-known techniques of consumer persuasion that go completely unnoticed by the buying public.

  • 5 out of 5 stars

  • Be Careful with This Book. Extremely Powerful.

  • By Ahmad on 07-24-17
Goals and Vision Mastery Course audiobook cover art

  • Goals and Vision Mastery Course

  • By: Les Brown, Jim Rohn, Zig Ziglar, and others
  • Narrated by: Les Brown, Jim Rohn, Zig Ziglar, and others
  • Length: 15 hrs and 49 mins
  • Original Recording
  • Overall
    5 out of 5 stars 106
  • Performance
    5 out of 5 stars 95
  • Story
    4.5 out of 5 stars 94

From a collection of select messages taken from 64 best-selling courses from 57 proven experts, discover your purpose by learning how to create a vision that will inspire answers to four life challenges to help move you to your vision. There are 45 chapters packed with hundreds of ideas, stories, and examples for over 15 hours of content proven to change lives by millions of worldwide listeners. 

  • 5 out of 5 stars

  • Very Comprehensive

  • By Mason Torres on 05-12-18

Publisher's Summary

Nido Qubein came to the United States in 1966, learned the English language, completed graduate university studies, and then went on to become living proof that this is still the land of opportunity. His life has been an amazing success story and a fitting example of what a multitalented individual can accomplish.

As a marketing and management consultant, Nido brings outstanding business acumen and sales savvy to his assignments with such top companies as General Electric, AT&T, and many more. As a professional speaker, he addresses more than 200 groups worldwide annually. As an author he has written over 30 books on communication, sales, and personal development. He is the recipient of the Cavett Robert Award for speaking and has been inducted into the International Speakers Hall of Fame. He has served as board chairman of the National Speakers Association. And he has many other distinguished awards and honors to his credit.

This program covers issues like:

  • Making direct mail work for you.
  • The challenges of direct mail marketing.
  • Timing: how and when to mail effectively.
  • What a successful direct mail package contains.
  • The right mailing list.
  • Testing: the key to designing a powerful package.
  • Writing effective direct mail copy.
  • Graphics: the attention getter.
  • Coding and measuring direct mail response.

Promoting your newsletter.

Your own mail order business.

©1987 Nightingale Conant for Qubein (P)1987 Nightingale Conant

What members say

Average Customer Ratings

Overall

  • 4.5 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0

Performance

  • 5 out of 5 stars
  • 5 Stars
    5
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Story

  • 4.5 out of 5 stars
  • 5 Stars
    4
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0
Audible.com Reviews
Sort by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

the best book by far

this book is very informative and gives great insight on how to be successful at direct mail marketing. it's a very practical guide on what you need to do from start to finish. I highly recommend it

1 of 2 people found this review helpful