adbl_ms_membershipImage_includedwith_altText_B076FLV3HT
adbl_ms_membershipImage_includedwith_altText_B076FLV3HT

1 audiobook of your choice.
Stream or download thousands of included titles.
$14.95 a month after 30 day trial. Cancel anytime.
Buy for $29.95

Buy for $29.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's Summary

Nido Qubein came to the United States in 1966, learned the English language, completed graduate university studies, and then went on to become living proof that this is still the land of opportunity. His life has been an amazing success story and a fitting example of what a multitalented individual can accomplish.

As a marketing and management consultant, Nido brings outstanding business acumen and sales savvy to his assignments with such top companies as General Electric, AT&T, and many more. As a professional speaker, he addresses more than 200 groups worldwide annually. As an author he has written over 30 books on communication, sales, and personal development. He is the recipient of the Cavett Robert Award for speaking and has been inducted into the International Speakers Hall of Fame. He has served as board chairman of the National Speakers Association. And he has many other distinguished awards and honors to his credit.

This program covers issues like:

  • Making direct mail work for you.
  • The challenges of direct mail marketing.
  • Timing: how and when to mail effectively.
  • What a successful direct mail package contains.
  • The right mailing list.
  • Testing: the key to designing a powerful package.
  • Writing effective direct mail copy.
  • Graphics: the attention getter.
  • Coding and measuring direct mail response.

Promoting your newsletter.

Your own mail order business.

©1987 Nightingale Conant for Qubein (P)1987 Nightingale Conant

What listeners say about How to Market Through Direct Mail

Average Customer Ratings
Overall
  • 4.5 out of 5 stars
  • 5 Stars
    7
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    7
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4.5 out of 5 stars
  • 5 Stars
    6
  • 4 Stars
    2
  • 3 Stars
    0
  • 2 Stars
    1
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

the best book by far

this book is very informative and gives great insight on how to be successful at direct mail marketing. it's a very practical guide on what you need to do from start to finish. I highly recommend it

2 people found this helpful