• How Tiktok saved my business from bankruptcy | David King | S2E24

  • Apr 3 2022
  • Length: 56 mins
  • Podcast
How Tiktok saved my business from bankruptcy | David King | S2E24 By cover art

How Tiktok saved my business from bankruptcy | David King | S2E24

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  • Summary

  • King by name, king by nature.

    Today on Unstoppable I have the immense pleasure to chat with David King the owner of Sydney rock candy store Sticky.

    David opened his shop at the rocks in 2001. When the pandemic hit, his revenue went down to zero. Out of desperation, he decided to bring the art of candy making online, and has now become the most followed Tiktok account in Australia.

    An incredible story, but an even more incredible man behind all of this.

    Follow Sticky online:
    https://www.tiktok.com/@stickyaustralia?lang=en
    https://www.instagram.com/stickylollies/?hl=en
    https://sticky.com.au/


    0:00 Introduction to David and Sticky business
    3:17 Sticky starting on social media
    8:39 Sticky's content strategy and sales
    14:15 From ex-lawyer to candy maker
    17:29 David’s craftsmanship
    23:32 David's spiritual side
    29:56 The process mind of candy making
    35:53 How Sticky approach social media
    37:36 Challenges in scaling
    43:58 Sticky charitable initiatives
    46:49 Life since TikTok success
    52:53 David piece of advice
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