• How Connected TV Fits Into The Media Mix

  • Aug 26 2020
  • Length: 38 mins
  • Podcast
How Connected TV Fits Into The Media Mix By cover art

How Connected TV Fits Into The Media Mix

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  • Summary

  • As of March 2020, Nielsen data showed that 76% of U.S. homes had at least one connected device. Lockdowns associated with the COVID-19 pandemic have accelerated CTV's adoption and high levels of usage persist today. As viewers increasingly access video content in this way, it’s important for advertisers to understand what CTV is, how it works, and how it fits into a media strategy.

    Show notes at https://tec-direct.com/connected-tv-podcast-2/


    Host:  Charles Fetterly

    Guests:  Kim Warren, Nate Marshall


    Media In The Moment is a podcast from ⁠⁠⁠TEC Direct Media⁠⁠, a top media buying agency based in Chicago, Illinois.

    We plan and buy media for ⁠agencies⁠, ⁠brands⁠, and ⁠artists⁠ so they can generate awareness, acquire new customers, and drive sales.

    TARGET. EXCITE. CONNECT.
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