Hooked: How to Build Habit-Forming Products

De: Nir Eyal, Ryan Hoover

Narrado por: Nir Eyal

Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Please disregard any reviews mentioning poor audio quality prior to December 2019.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

Hooked is a guide to building products people use because they want to, not because they have to. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
• New for second edition! An additional case study for building health habits.

Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life.

©2014 Nir Eyal (P)2014 Nir Eyal

Exactly the Title

This book describes in detail what the title says. Good to understand my own impulses and habit formations, or help a business retain customers.

A classic, but

I’m giving it a 5 stars bc it’s a classic, but in my opinion it could use more case studies. It’s a little bit chaotic

pretty goos

lot of thought provoking ideas that helped with current software projects at work and projects on the side

A well written book about an interesting subject.

I recommend this book for anyone that uses an app on their personal device or computer. I am developing several apps and websites and hope they are utilized for “good.” The authors do an excellent job of covering how apps can be gamified and put to use for the good of all.
This is a must read or listen!

Will Be Putting Hooked into Action

Awesome book, with real actionable and easily understandable concepts. I am in the process of beginning a startup and Nir's guidance is invaluable. His moral compass is what every entrepreneur needs.