• Guido Baratta, Chief Design Officer for icon incar // Invisible Machines S1E8

  • Apr 14 2023
  • Length: 1 hr and 23 mins
  • Podcast
Guido Baratta, Chief Design Officer for icon incar // Invisible Machines S1E8 By cover art

Guido Baratta, Chief Design Officer for icon incar // Invisible Machines S1E8

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  • Summary

  • Robb and Josh welcome special guest Guido Baratta, Chief Design Officer for icon incar. A lifelong student and teacher of design, Guido shares insights into the world of automotive UX. The three discuss the ways AI will change our relationship to transportation and why cars might soon just be one of many robots in our lives.
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