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Guide to Product Management in Digital Media

Narrated by: Ed Gosling
Length: 59 mins
4.5 out of 5 stars (9 ratings)
Regular price: $6.95
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Publisher's Summary

The Guide to Product Management in Media introduces a multi-step product life-cycle framework for media organizations. It provides a practical set of strategic and tactical guidelines for implementing the product management function within a media organization. The lessons learned from this guide have helped media organizations around the globe implement the product management function and improve existing product development processes.

The target audience for this guide is a new product manager or one who has a somewhat limited understanding of the role. Although written primarily for product managers in media organizations, this guide should also appeal to anyone who wants a general understanding of the product management function and how it can benefit their organization.

©2017 Derrick Fountain (P)2017 Derrick Fountain

What members say

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Enlightning and Truly Awesome

What made the experience of listening to Guide to Product Management in Digital Media the most enjoyable?

Book is completely inclusive and even listening a guide seem like a hard thing it is really enjoyable and really teaching.

Was this a book you wanted to listen to all in one sitting?

It is much more than that. It is a book that you should keep always with you. It is an completely inclusive guide

Any additional comments?

Really enjoyable, inclusive, enlightening, awesome guide! Strongly recommend!

1 of 1 people found this review helpful

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Full of simplifications and misunderstandings

As a UX and agile professional I can only say that almost everything said involving those topics are either gross simplifications or misunderstandings. For example, sprints are not always 2 weeks long (as stated here) and 8 users are not always the number of users needed to get enough data in usability tests (it is a bit more complicated than that and has to do with statistics). Thus book is, at best, a reader's digest to product management. To do it well you need a much deeper understanding of the things mentioned in this book.

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Nice introduction to product management

A quite nice and compact review of product management. Book is based on media industry but it will be helpful to all people who are new on product management.

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A must listen for PMs in Digital Media

Would you listen to Guide to Product Management in Digital Media again? Why?

I would revisit to listen again some of the concepts explained by the author as I will come across again and again