• Emory Professor Mike Lewis On Paying College Athletes And Fan Behavior

  • Jul 11 2021
  • Length: 19 mins
  • Podcast
  • 5.0 out of 5 stars (1 rating)
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Emory Professor Mike Lewis On Paying College Athletes And Fan Behavior

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  • Summary

  • Now that an athlete can be paid to endorse products (the NIL rule) what will happen to college sports? And why do fans go gaga over their favorite teams? Host Gary McKillips talks with Emory University marketing professor Mike Lewis on these topics and where Atlanta stands as a major sports city.
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