• How Skewed Analytics Leads to Bad Marketing - Matt Wilkinson, Spike

  • Nov 10 2022
  • Length: 24 mins
  • Podcast
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How Skewed Analytics Leads to Bad Marketing - Matt Wilkinson, Spike

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  • Summary

  • In a recent Netacea report, 60% of businesses reported a minor financial impact caused by bots skewing their analytics, and with the busiest eCommerce period of the year fast approaching, businesses need to fight back.

    How do bots affect businesses’ data, marketing campaigns and paid media planning? Host and Principal Security Researcher Cyril Noel-Tagoe is joined by Spike’s Head of Paid Media Matt Wilkinson to discuss the effect bots will have on marketing analytics this Black Friday and how to keep your enterprise’s analytics safe from automated threats during periods of peak traffic.

    --- Send in a voice message: https://podcasters.spotify.com/pod/show/netacea/message
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