• Crafting Packages and Prices for Podcasters: A Mastermind Session –PEM0049

  • Apr 9 2022
  • Length: 54 mins
  • Podcast
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Crafting Packages and Prices for Podcasters: A Mastermind Session –PEM0049

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  • Summary

  • You’d be wrong to think that prices are based on a simple equation. You’d also be wrong if you think podcasters want the packages you’re selling right now. The joy of a new, dynamic industry like ours is also it’s curse: We are constantly having to adapt creative minds and their new ideas. So what strategies do you use to determine what to provide clients and what that service is worth?

    Mailbag: Do you have a system for creating packages and prices? We’d love to hear from you. (because Carrie really wants to do a mailbag/AMA episode)


    We learned a few things throughout this episode, but one of them was how much strategies vary from editor to editor. That editors are constantly re-evaluating and refining offerings and rates. And that packages rarely seem to suit podcasters (which is something to explore on its own in a future episode). When you quoted your first client, did you pull a number out of the air?


    • If you did it’s normal. We aren’t MBAs. We’re editors– part artists, part techies– who had this wild idea to invent a job that is challenging, flexible and rewarding. That’s why we started this show: to work through these sorts of things with our community… to mastermind with you. We asked our live audience what models they used and shared our own. Here were the answers...
    • Hourly


    • Per Episode


    • Day Rates


    • Project-based


    • Value-based


    We also covered the pros and cons of various billing cycles. Surprisingly, some of are moving away from monthly billing. Scope Creep and a la carte packages


    It was pretty well agreed that no one package is right for the majority of podcasters. There’s always something that’s not quite right. Or a podcaster wants more than agreed to without, ahem, wanting to pay for it. A la carte and a clear contract may be your best bet for staving off scope creep.If you're like us, you have things to say about what we talked about in this episode. If you're a member of our community, you most certainly can do that. You might even see a live editing session or product demo! Links:

    • Quoters.io


    • Episode 28 on Profit First


    • Profit First on Amazon


    • AirMedia Rates Guide (has a neat day rate calculator)


    We stream live to Facebook Page every Thursday at 9:05 pm EST/6:05 PST. NEXT LIVESTREAM: April 17thShout out to Steph Fuccio of Podcast Editng Plus and Global Podcast...
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