In this episode, we hear from Luke Wagner, a mortgage specialist with Cornerstone Home Lending. Luke shares his insights on building a successful business in the mortgage industry, which, like the flooring trade, is not something clients seek out frequently.

Luke emphasizes the importance of building a brand and reputation that values client relationships, leading to word-of-mouth marketing and repeat business. He shares his strategies for creating a positive client experience, including understanding their unique needs and goals, providing personalized solutions, and delivering exceptional service.

Luke also highlights the significance of communication in the mortgage industry, ensuring clients are informed and engaged throughout the process. He discusses the importance of building trust with clients through transparency, professionalism, and integrity.

Additionally, Luke shares his thoughts on leveraging technology in the mortgage industry to streamline processes, enhance client experience, and stay ahead of the competition. He emphasizes the need to stay informed about the latest trends and tools in the industry to provide the best possible service to clients.

Luke also discusses the challenges he has faced in the mortgage industry, including managing client expectations, and maintaining a work-life balance. He shares his strategies for overcoming these challenges and staying focused on building strong client relationships.

Whether you are a mortgage professional or business owner this episode provides valuable insights and practical tips on how to build a successful business that values client relationships and promotes word-of-mouth marketing. Tune in to learn from Luke's experiences and gain insights into building a thriving business..

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