Chances are you probably already have a website and have chosen your platform.  But it is important to know that you have options.  It is not hard to build your website on a new platform if it will provide a better user experience.  Today we talk about the pros and cons of building on WordPress, Squarespace, and Wix.  We also talk about a new platform out there called SiteJet.  

While most websites are built on WordPress, there are actually a lot of reasons why WordPress may not be the best platform for you.  I am partial to Squarespace for most DYI’ers.  Especially if you don’t have a “techie” background.  Squarespace offers a bunch of great starter designs and has a vast audience of technical experts who can help you along the way.

But if you are ever going to manage multiple websites, it would be good to look into SiteJet.  SiteJet is a platform built especially for building multiple websites and managing them.  While this may not be for most people, we just wanted to throw it out there.  It is the platform we use to build all of our websites.  It still uses a graphic interface while giving you complete access to the code behind your website.  This allows you to build a very “clean code” site that performs very well on Google Page Speed tests. 

Either way, you need to find the right platform for your needs.  Be sure to explore all of your options.  Avoid overly basic designers provided by your hosting provider (GoDaddy, BlueHost, HostGator, Google Domains).  With just a little bit of effort, you can put together a much better site than what is offered by these companies.  

Keep in mind that user experience is the most important factor.  Make it simple for people to use your site and make it enjoyable. Doing that is more than half the battle.  Beyond that, keep it simple.  Be clear in what you do and don’t overcomplicate it with jargon.  

That’s it for this week.  

If you are ready to get serious about your website, schedule a call with a Virtual Marketing Director today!