Car Business 101

#CrazyShitCarDealersDo
By: Max Zanan
Narrated by: Will Stauff
Length: 1 hr and 31 mins
5 out of 5 stars (9 ratings)

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Publisher's Summary

Automotive retail is at crossroads, either it gets better or becomes extinct.

Consumers are dissatisfied with the sales process in brick and mortar dealerships and that is the driving force behind the rise of Carvana and other industry disrupters. However, it is not too late to fix the way car dealerships operate and improve their reputation. Car Business 101 highlights irrational and counterproductive behavior that car dealers engage in on a daily basis. If you own or work in a car dealership it will be easy to recognize insanity that goes on in Sales, F&I, BDC, HR, and the Parts & Service departments.

This audiobook offers a fresh perspective and plenty of practical solutions that should be implemented as soon as possible. It is informative and entertaining at the same time. It is a must listen for dealer principals, dealership employees, and vendors that service car dealers.

©2018 Max Zanan (P)2019 Max Zanan

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This Should be a mandatory read......

This was an awesome read and time well spent. Any Industry professional that has the Dealers best interest at heart would be well served listening to this book and implementing processes and procedures designed to maximize the opportunities to thrive and survive in this changing business environment.
Dealers don't need another vendor. They need business partners that understand these core values and are proactive in helping their Dealers achieve the objectives that are highlighted throughout this book.

It doesn't take a visionary leader to recognize that times are changing (much more rapidly) than most Income Development Agencies expect them to change. For God's sake, if you can spot the BIG E on an eye exam chart, you should be able to see this paradigm shift is inevitable.

I agree with Max's notion (although paraphrasing with my own words) "if you keep doing what you've been doing....you're NOT going to get the same results." Actually, if you keep doing what you've been doing, I predict you are dead in the Industry and no one has told you yet.

I appreciate this book immensely, and cherish the opportunities available to a technology saavy business partner that our company has become. With well vetted Trusted alliances, we have the infrastructure to identify and target many of these missing revenue streams for our Dealer partners and their trusted ancillary product partners.

Many in our Industry have made a great living honing training and service income development skills introduced to our Industry 60+ years ago by the legendary Pat Ryan (the father of F&I). The problem now is there is an abundance of qualified professionals that a Dealer can turn to to fulfill his needs in that regard. You can easily become extinct in a cost cutting strategy with a competitor very willing to be the low cost provider.

My colleagues in the industry will no longer thrive and survive in this business climate UNLESS they change their value proposition to their Dealers. Failure to do so will give the Dealer no choice but to squeeze their "Agents and Vendors" out of Commission and fees in a race to the bottom attempt to maintain ROI in an otherwise declining market.

I view this as the greatest opportunity to fill a RELEVANT need for an industry, perhaps since Pat Ryan invented the F&I process. We're up for the challenge, and pumped up by this book. We intend to grab an enormous market share in very short order.

We have positioned our small technology company to take advantage of the opportunities that are front and center. We can build this ecosystem for our trusted Dealer Partners (and their providers), and we can have the technology infrastructure to target every aspect of the business and missed opportunities that Max highlighted throughout the book.


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Great read!

This book is very short and sweet yet very informative. It is very relevant to the current climate in the car business a big thumbs up!