Captivology

The Science of Capturing People's Attention

De: Ben Parr

Narrado por: Lloyd James

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent, putting the spotlight on your ideas, insights, projects, and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people and not others and presents seven captivation triggers--techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.

Parr combines the latest research on attention with interviews with more than 50 scientists and visionaries--Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times best-selling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more--who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical audiobook that will change how you assign jobs to your kids or staff, craft a multimillion-dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.

©2015 Ben Parr (P)2015 HarperCollins Publishers

Great book

Hold nuggets throuout the book. A excellent overview of different ways to capture and keep attention.

Well Worth Your Attention

Excellent primer on the essential elements required to capture attention in a noisy marketplace. I listen to numerous business books. Captivology is a listen that has earned a spot on the future business classics list. This one is worth a credit, or the purchase price.

Amazingly insightful.

I have to say, I am completely impressed by this book. The concepts and stories that it outlines have become guiding principles for our marketing department, and open my own eyes to how things captivate my own attention. It is now required reading for my sales and marketing staff.

A useful guide, incredibly well told

Information it was amazing, and the narrator was top notch. I am not sure anyone else could’ve told the story as well as Lloyd James. He kept me captivated.

If you want to capture attention, this is the book

If you've read this far, stop wasting time. Buy this book. You won't regret it. Thank me later....

How to capture attention

This book was recommended by a good friend. Its insights, studies and relevance are refreshing and encouraging. Captivology is no longer a mystery.
Very enjoyable reader. I will listen again to glean more wisdom from this book.

Viralology of History

A very interesting perspective and dissection of why someone or something becomes popular and accepted by the masses. Ben has done wonderful research and breaks down interesting stories on why some things ignite and why some fall short.

Excellent Insights and Entertaining To Read

Loved all the research and interviews with up to date and unique information. I particularly enjoyed the chapter on color.

Great for marketers

I think every marketer should read/listen to this book. We constany battle for users attention and it will help you a lot if you know what methods to uae to capture attention.

Great book with examples. Recommended.