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Publisher's Summary

From Inc.com's most popular columnist, a counterintuitive - but highly practical - guide to finding and maintaining the motivation to achieve great things.

It's comforting to imagine that superstars in their fields were just born better equipped than the rest of us. When a co-worker loses 20 pounds, or a friend runs a marathon while completing a huge project at work, we assume they have more grit, more willpower, more innate talent, and above all, more motivation to see their goals through.

But that's not at actually true, as popular Inc.com columnist Jeff Haden proves. "Motivation" as we know it is a myth. Motivation isn't the special sauce that we require at the beginning of any major change. In fact, motivation is a result of process, not a cause. Understanding this will change the way you approach any obstacle or big goal.

Haden shows us how to reframe our thinking about the relationship of motivation to success. He meets us at our level - at the beginning of any big goal we have for our lives, a little anxious and unsure about our way forward, a little burned by self-help books and strategies that have failed us in the past - and offers practical advice that anyone can use to stop stalling and start working on those dreams.

Haden takes the mystery out of accomplishment, proving that success isn't about spiritual awakening or a lightning bolt of inspiration - as Tony Robbins and adherents of The Secret believe - but instead, about clear and repeatable processes. Using his own advice, Haden has consistently drawn two million views a month to his posts, completed a 107-mile long mountain bike race, and lost 10 pounds in a month.

Success isn't for the uniquely-qualified; it's possible for any person who understands the true nature of motivation. Jeff Haden can help you transcend average and make lasting positive change in your life.

©2018 Jeff Haden (P)2018 Penguin Audio

What members say

Average Customer Ratings

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A quick and worthwhile read

What I like most about this book is that the author doesn't waste my time. There aren't chapters filled with bragging that many books with similar goals seem to think is required, perhaps to qualify the author.

Instead there are excellent ideas that I'd not heard before about how motivation actually works, as well as details about building frameworks and processes to achieve your goals. Well thought out examples clarified and "todo" lists called me to action and helped me realize that I'd been working toward the wrong things, and in the incorrect order.

Ray Porter's narration is perfect, as always. He reads with passion and his style fits the author's voice well. Recommended!

15 of 17 people found this review helpful

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Actually motivating

I read a lot of these sort of books and thus really sticks out. Well done.

2 of 3 people found this review helpful

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Superficial Content

The first 1/3 of the book is interesting but the back half of the book is trite and formulaic. You can actually tell that the author seemed to have a good idea for a book and then when he expressed the idea, padded it out with fluff. He’s a prolific and professional writer, which is a double edged sword because in situations like this - the back 2/3 feels like something you’d find on Inc, BI or one of those listicle sites that are churned out by professional and prolific writers.

I hated the narration. Absolutely could not stand it. I have never given a poor rating to a narrator before but this just sounds like someone reading to play school children with lots of false emotion and over the top expressiveness. It actually detracts from the content.

I hate leaving negative reviews but this one had to be done. It’s an average book with narration that is so saccharine it comes off as amateurish.

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Awesome

Anyone that inspires to do anything great or just get their life in order, needs to listen to this audio. PERIOD!

1 of 2 people found this review helpful

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This is a How To book

I have been tired of PMA books that pumped you up with positive thoughts but never tells you the next steps. This was the book I was looking for. It tells of the next action with no sugar coating and fluff.

0 of 1 people found this review helpful

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Thanks Jeff!

As a former pro motorcycle racer and a young propulsion engineer, I found this book to parallel what has enabled my success in the past and teach me how to succeed in all aspects of my future. Thank you Jeff!

0 of 1 people found this review helpful

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  • Amazon Customer
  • 02-09-18

Great book

Loved the book, the topics and advice. The authors humour made me laugh quite a few times to which I think is a sign of good writing.

1 of 1 people found this review helpful

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  • Jane Wilder
  • 01-27-18

Good content

I found this useful but could not finish as the narrator not my cup of tea.

1 of 1 people found this review helpful

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  • Anonymous User
  • 01-24-18

Must read for guidance to stay motivated

Good book with lots of interesting stories about why the journey to success is more important than the goal. The narrator is energetic and thought provoking. Would definitely recommend it

1 of 1 people found this review helpful

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  • Anonymous User
  • 02-21-18

Struggling with motivation

As a serial searcher of motivation talks, techniques and books I found this very enlightening. Being motivated means you have to convince yourself to do something you don’t want to do which begs the question why do it?
If you have to fight with yourself to do something then why are you doing it? You must do things you don’t want to do but it should be to a bigger end goal which means you should be happy to do them because it’s part of your plan. An excellent listen and highly recommended

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  • Sheun-David Onamusi
  • 02-11-18

Top most read for anyone serious about life

May sound like an exaggeration but everyone who is serious about life needs this book. The depth it covers is quite broad and it’s equally entertaining.