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Publisher's Summary

From Inc.com's most popular columnist, a counterintuitive - but highly practical - guide to finding and maintaining the motivation to achieve great things.

It's comforting to imagine that superstars in their fields were just born better equipped than the rest of us. When a co-worker loses 20 pounds, or a friend runs a marathon while completing a huge project at work, we assume they have more grit, more willpower, more innate talent, and above all, more motivation to see their goals through.

But that's not at actually true, as popular Inc.com columnist Jeff Haden proves. "Motivation" as we know it is a myth. Motivation isn't the special sauce that we require at the beginning of any major change. In fact, motivation is a result of process, not a cause. Understanding this will change the way you approach any obstacle or big goal.

Haden shows us how to reframe our thinking about the relationship of motivation to success. He meets us at our level - at the beginning of any big goal we have for our lives, a little anxious and unsure about our way forward, a little burned by self-help books and strategies that have failed us in the past - and offers practical advice that anyone can use to stop stalling and start working on those dreams.

Haden takes the mystery out of accomplishment, proving that success isn't about spiritual awakening or a lightning bolt of inspiration - as Tony Robbins and adherents of The Secret believe - but instead, about clear and repeatable processes. Using his own advice, Haden has consistently drawn two million views a month to his posts, completed a 107-mile long mountain bike race, and lost 10 pounds in a month.

Success isn't for the uniquely-qualified; it's possible for any person who understands the true nature of motivation. Jeff Haden can help you transcend average and make lasting positive change in your life.

©2018 Jeff Haden (P)2018 Penguin Audio

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What members say

Average Customer Ratings

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  • Overall
    5 out of 5 stars
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A quick and worthwhile read

What I like most about this book is that the author doesn't waste my time. There aren't chapters filled with bragging that many books with similar goals seem to think is required, perhaps to qualify the author.

Instead there are excellent ideas that I'd not heard before about how motivation actually works, as well as details about building frameworks and processes to achieve your goals. Well thought out examples clarified and "todo" lists called me to action and helped me realize that I'd been working toward the wrong things, and in the incorrect order.

Ray Porter's narration is perfect, as always. He reads with passion and his style fits the author's voice well. Recommended!

22 of 24 people found this review helpful

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    3 out of 5 stars
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    3 out of 5 stars

Superficial Content

The first 1/3 of the book is interesting but the back half of the book is trite and formulaic. You can actually tell that the author seemed to have a good idea for a book and then when he expressed the idea, padded it out with fluff. He’s a prolific and professional writer, which is a double edged sword because in situations like this - the back 2/3 feels like something you’d find on Inc, BI or one of those listicle sites that are churned out by professional and prolific writers.

I hated the narration. Absolutely could not stand it. I have never given a poor rating to a narrator before but this just sounds like someone reading to play school children with lots of false emotion and over the top expressiveness. It actually detracts from the content.

I hate leaving negative reviews but this one had to be done. It’s an average book with narration that is so saccharine it comes off as amateurish.

3 of 3 people found this review helpful

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Absolutely brilliant!

it's basically everything you already known, but what everyone should keep hearing! Love it so much, that it has turned into my go-to book.... whenever actually

2 of 2 people found this review helpful

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Excellent advice but...

A little flag raises in my head when one person attempts to distill truth, with such conviction, on such a wide range of subjects. To be fair, the professional wrestling-like narration might have injected more pathos than might have been intended by the writer.

Having said that, his explicit connection of motivation to a routine was very appreciated. Also, his writing style, combined with the wrestling commentator narration was greatly entertaining. I can't give it full marks, though, when compared to works from Duhigg, Dalio and others.

2 of 2 people found this review helpful

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Very little substance or research

He knocks other self help gurus yet offers a fraction of the substance. ... basically all based on one theme, get started, take action and build on the momentum... No kidding ... no other real insights and flies in the face of Adam Grant’s Originals .... Tries to be irreverent but ironically hasn’t really done his research or ground work.

11 of 14 people found this review helpful

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Captivating

This book really emphasizes the actuality of motivation and undresses the myth of what speakers would have you believe.

1 of 1 people found this review helpful

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Life changing

Any additional comments?

As an artist and writer I was under the (wrong) preconception that I had to wait for “inspiration” to strike or for “passion” to move me to work. I realise now that was a load of bollucks which is why I rarely finished any work. Since reading this book (and the War of Art, another book I would highly recommend) I now produce about 4-5 large paintings a month. I have recommended this work to several creators I know who are struggling with writer’s block. The ones who read these books have begun creating again and the others are still waiting for lightening to strike.

1 of 1 people found this review helpful

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great book excellent narration

what more can I say? The book was very good, it had a lot of information I already knew but it's always good to hear it again and have it confirmed. It was presented in a very clear and enjoyable way

1 of 1 people found this review helpful

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  • Kim
  • BROOKSVILLE, FL, United States
  • 04-09-18

I'd Listen To Ray Porter Read Me Math

I would NEVER have listened to this book if Ray weren't narrating it. I"m required to do 40 hours of training a year at my job. This book ended up being completely interesting and 85% of it hit home. Whether for business or personal reasons, there's something in this book for anyone who needs help with motivation and the rationalization behind it. The author tells stories and experiences in an honest, down to earth way that people will be able to understand and try and Ray Porter gives all of the inflection and personality needed to keep me listening.

1 of 1 people found this review helpful

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Contradictions

Writer hammers Tony Robbins and later contradicts himself saying he loves Tony. He never bothers to tell the reader about the mountain of data showing how Robbins and other mindset experts tell people how to do the very things this book proposes.

Second, he hates SMART goals for a chapter. Then, IN THE VERY NEXT CHAPTER, tells us how to form a proper goal by using the exact same techniques that SMART goals employ.

Finally, our resident motivator tells us we don’t need a coach, we need an expert. A coach is an expert. If an NFL player wants more strengths, better nutrition, or to run the right play, he listens to a...coach. If, by coach someone means a touchy-feely, cheerleader, then I agree—you don’t need that. But that’s a cheerleader not a coach.

The nuggets of goodness in this book, and there are many, are sadly overshadowed by the contradictions. Perhaps another proofreading next time?

1 of 1 people found this review helpful

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    3 out of 5 stars
  • Jane Wilder
  • 01-27-18

Good content

I found this useful but could not finish as the narrator not my cup of tea.

3 of 3 people found this review helpful

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  • Stuart Harris
  • 04-13-18

nothing new and contradicts himself

starts off complaining about other people's work then explains other people's work almost exactly. for example he says smart goals are bad then spend the next chapter explaining smart goals, although not calling them smart.

nothing new here and not much about motivation. more about productivity of anything.

1 of 1 people found this review helpful

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  • Amazon Customer
  • 03-08-18

Great performance books dips on the middle à bit

Pretty good, I felt it could have been a little shorter but overall good book

1 of 1 people found this review helpful

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  • Amazon Customer
  • 02-09-18

Great book

Loved the book, the topics and advice. The authors humour made me laugh quite a few times to which I think is a sign of good writing.

1 of 1 people found this review helpful

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  • Anonymous User
  • 01-24-18

Must read for guidance to stay motivated

Good book with lots of interesting stories about why the journey to success is more important than the goal. The narrator is energetic and thought provoking. Would definitely recommend it

1 of 1 people found this review helpful

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  • Sabaq
  • 04-28-18

Really useful.

I thought it was really good. the author covers some really important ways for dealing with not only motivation, but also other life issues. I will be listening to this audiobook again.

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  • Andy Stuteley
  • 04-17-18

Different and valid point of view

Loved this as it gives a different point of view on motivation and the factors involved. Well delivered and practical advice. Have implemented parts of this already.

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  • james thackray
  • 04-15-18

Debunking common beliefs on how to succeed

Really good practical insight into how to succeed.

Much of what we think is at the heart of achievement and success is in fact nonsense!!

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  • Nikki
  • 03-01-18

Brilliant

full of simple practical examples and tips and strategies. Will need to re-read regularly. Highly recommended

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  • Amazon Customer
  • 02-22-18

Great Book

This book made me so motivated in such easy way everyone can put into action.

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  • Andrew R
  • 03-25-18

An excellent inspirational and practical guide

Not only debunking the BS, Jeff then gives constructive ways to understand where motivation really comes from and then practical approaches to breaking down your goals and getting them done. A very enjoyable read and one that will change your life.