The Growth Gears
Using a Market-Based Framework to Drive Business Success
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The Growth Gears
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Narrado por:
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Derek Botten
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De:
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Art Saxby
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Pete Hayes
Acerca de esta escucha
Are you running a highly successful company that just doesn't seem to be growing? You may be so operationally focused that you’ve ignored one of the most important aspects of an expanding business, working from a market-based perspective. In The Growth Gears, Art Saxby and Pete Hayes share their linear method of transforming your business into a market-focused organization.
This book provides a simple framework as well as tools and action steps for identifying and adding these "gears" to give your company a set of repeatable behaviors and processes to fully capitalize on your market potential. Pete and Art bring their years of executive marketing experience, and their years of building a national management consulting firm, to lead you from insight to strategy to execution. In this book, you will learn how to:
- Determine if your business is operationally oriented or market oriented
- Identify opportunities for business growth
- Understand why marketing execution is sometimes not effective
- Assure ongoing market relevance
- Increase the returns on your marketing programs
Align your organization and your employees behind your market-focused initiatives to lead your organization to new levels of growth!
©2016 Art Saxby and Pete Hayes (P)2016 Art Saxby and Pete HayesLos oyentes también disfrutaron...
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The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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Lo que los oyentes dicen sobre The Growth Gears
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Kindle Customer
- 05-20-20
A must-read for all marketers and biz leaders
All business leaders should read this book. So much great advice on how to think about growth and how to leverage the entire organization to achieve it. If you are a marketer, this should be required reading. So many believe marketing is about being creative. This book outlines the business approach and mentality that ensures you'll be a valued business partner with a seat at the table.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Stijn Hendrikse
- 11-14-16
Both practical and insightful. Great CMO manual
Must read for every marketing leader. Great combination of understanding the fundamentals of marketing that still fuel long term marketing success, and the new ingredients from digital and content driven marketing approaches. The authors clearly ground this book in real life application of the approach, proving the theories they describe. The real customer success stories are very applicable across industries.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Anonymous User
- 12-26-17
A needed summary
Would you consider the audio edition of The Growth Gears to be better than the print version?
Missing the PDFs, but that is common in audible. Other than that, at my level of growth is a refreshment and a very insightful find!
What did you like best about this story?
Everything in the book is to like.
Which scene was your favorite?
I would recommend it to every CEO that wants to growth to 10,000.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Brian L Hyde
- 10-27-20
A must read for any business leader
Practical, strategic, relevant for anyone in business that wants to grow and remain healthy. I’ve referred multiple clients to Chief Outsiders based on their work captured in this book.
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