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Publisher's Summary

To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand - grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results.

Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they're "doing SEO" - but that's not what it takes to get those coveted first-page Google rankings. No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising - one you can't afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices.

John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System™, and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they've acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease. Whether you want to adapt your small business to the digital age or you're a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business.

©2016 John Jantsch and Phil Singleton (P)2016 Gildan Media LLC

What members say

Average Customer Ratings

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  • 4.6 out of 5.0
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this audio book gives amazing results

I am too A.D.D. to read. listening to this book gave me really good tool to rank my website higher

2 of 2 people found this review helpful

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  • Steve
  • Boulder, CO
  • 03-06-17

Best SEO Book I've Listened To

Would you listen to SEO for Growth again? Why?

This was the best book on SEO that I've listened to. The information was concise, relevant and informative. The book was written in a clear, easy to understand format.

What was one of the most memorable moments of SEO for Growth?

That the book provided relevant, helpful information with specific, clear cut directions and ideas.

If you were to make a film of this book, what would the tag line be?

Best SEO Audio Book

Any additional comments?

This book offers specific information and details in an easy to understand format. Full of helpful tips and tools, worth your time to listen to.

1 of 1 people found this review helpful

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Something for everyone

As a professional digital marketer I recommend this book. It's a good read if your SEO knowledge is at beginner or intermediate level, if your a small business owner or a marketing professional, as it covers SEO from so many different aspects. I especially loved all the lists and tips in each chapter.

  • Overall
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Excellent overview for beginners

What made the experience of listening to SEO for Growth the most enjoyable?

The book is an EXCELLENT introductory review to SEO. It will not make you a pro in the area. It will only show you how much there is to know about SEO and how little you know about it. There are some practical tips that even beginners can use, plus it helps tremendously to simply understand how the system works. But the main lesson is - it's complicated. Hire professionals.

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No New Information

A book that supposed to teach you about SEO ends with telling you to hire a company to do it.

1 of 2 people found this review helpful

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Good book for SEO

What made the experience of listening to SEO for Growth the most enjoyable?

gets to the point and possibly to listen to

What was one of the most memorable moments of SEO for Growth?

the parts about link building

Have you listened to any of John Jantsch’s other performances before? How does this one compare?

no

Was there a moment in the book that particularly moved you?

no

Any additional comments?

gives some good advice and examples of people that has been successful in SEO

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Incredible

Thank you

Good insights to know about for the novice web developer and small business owner

  • Overall
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Was hoping for more strategies, but still good

After just finishing another of John's books, I found this one to be a couple steps below it. It's still worth the money, no question.

0 of 1 people found this review helpful

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  • Moira Moroney
  • 01-15-17

Highly Useful Read

Would you listen to SEO for Growth again? Why?

This is one of the few books I'm listening to a second time. It's packed with practical ideas to guide SEO strategy, and includes recommendations of people to follow to keep updated. It achieved a good balance between being understandable to non-geeks and including essential technical elements.

Was this a book you wanted to listen to all in one sitting?

I had to listen to it in chunks, but always knew there was another tip coming that I couldn't wait to hear.

1 of 1 people found this review helpful

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  • Amazon Customer
  • 09-08-17

A great book to light the SEO fire

Really loved this book in that it has sparked a lot of good thought within me about how my online me can better and how I can help others do the same. At the end of the day though, nothing beats great content.