Hooked: How to Build Habit-Forming Products

De: Nir Eyal, Ryan Hoover

Narrado por: Nir Eyal

Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Please disregard any reviews mentioning poor audio quality prior to December 2019.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

Hooked is a guide to building products people use because they want to, not because they have to. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
• New for second edition! An additional case study for building health habits.

Nir Eyal distilled years of research, consulting, and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. He is also the author of Indistractable: How to Control Your Attention and Choose Your Life.

©2014 Nir Eyal (P)2014 Nir Eyal

Interesting concept, boring narration

This book was recommended to me by a colleague. It provided a useful framework to identify and amplify habit forming ideas. Some of the visuals lost in audible can be found online and very helpful.
The hard part is to keep engaged with such a monotonous narration...

Amazing Book! But they switched readers :-(

Have you listened to any of Dave Wright’s other performances before? How does this one compare?

I listened to the version of this book read by Nir Eyal. But when I decided to download it to my computer, it had changed to being read my this guy. Nir Eyal is WAY better!!! I have no idea why they switched. Luckily I still have the Nir Eyal version downloaded on my phone.

If I were you, I would contact Audible and request the Nir Eyal version.

Any additional comments?

This book has given me so many insights into my daily behavior as well as the behavior of those around me.

Excellent.

A great view into designing and building products that customers want to keep using and the concepts and technics to achieve this.

Narrator voice is boring, sorry :(

All of the information is useful, but the narrator's voice is far too monotone, making it difficult to follow along.

Insightful

loved it. thought provoking. useful for product design and would encourage everyone to go through it.

Um... is there a robot in the house?

Who would you have cast as narrator instead of Dave Wright?

A killer robot from Mars would probably sound less dry and staccato than this.

Any additional comments?

The reading is awful! I can barely listen to this....

Good content ... terrible narration

Although the content was interesting and informative. I found the narration so incredibly painful to listen to. I felt like I was listening to a cheap american advertisement infomercial with the narrator droning on and on and on ..... and on. I kept waiting for the narrator to say "but wait, theres more, bla bla bla bla". Perhaps a printed book or ebook would be more prudent in this instance.

Very informative

It made a lot of sense for how people do the things they do and don't realize how trapped they are

A must read...

Listened to this book in 2 sessions. This book will be of interest to anyone interested in making a product, especially one which depends on a user returning time and time again to use it.. The down side of listening to the audio version is I can't make notes in the margin. I guess I have to but the print version too as I'll definitely want to read this and listen to it again as it's more of an entertaining "reference" book. Well played Audible... well played..

A must for any product person!

Great and useful content, finally a narration by the author, a must-hear for every product person. Lot of great examples and practical advise.