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Publisher's Summary

You're on a road trip with an old man and a younger one.

Business stories are told. Wisdom is revealed. A new perspective emerges. Companies like Costco and Kodak, General Motors and Walmart provide color and texture as they appear on the horizon and in the rearview mirror. Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon give this road trip its rhythm as the four pillars of their success are made plain. It's a wonderful success, easily repeated, even by a lemonade stand. But only if you understand the importance of the marshmallow.

©2017 Buyer Legends, LLC (P)2017 Buyer Legends, LLC

What members say

Average Customer Ratings

Overall

  • 4.8 out of 5.0
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Performance

  • 4.7 out of 5.0
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Story

  • 4.8 out of 5.0
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Best Business Planning Map

Information to review again & again! Grow and maintain any business venture. It's for any business large or small.

3 of 3 people found this review helpful

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  • Story

Transform your business (life) with this framework

What did you love best about Be Like Amazon?

It's a quick listen. <br/><br/>But there's value in almost every minute.

What did you like best about this story?

There *was* a story. Most business books don't lay out a story for their concepts. Yes, the story was lame, and felt forced but it really helped the concepts to be sticky.

If you were to make a film of this book, what would the tag line be?

Eisenberg's best book no movie.

Any additional comments?

The Amazon framework is a great prelude to Eisenberg's Buyer Legends process. Worthwhile.

2 of 2 people found this review helpful

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  • Performance
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  • DK
  • 08-28-17

Engaging Business Principle Lessons 📓


Best 2 hours I've spent listening in a LONG time.

📓 Be like Amazon

This is a brief work framed around a car ride with a grandson and grandfather. The grandfather gives great examples and stories about business. It was absolutely amazing. I learned a lot and believe I will remember quite a bit of it.

The narration was fun and appropriate. There were sound effects like automobile door closing/opening and almost continuous traffic/engine rumbling. I do not care for background noises in most of my listening. However, the banter and conversation along with the subtle back ground noise [restaurant, etc.] made it cozy, like I was in the car with grandpa telling us about business.

The pet name of 'Sunshine' for the grandfather's grandson began to annoy me. As did 'bada bing, bada boom.' Other than that, no complaints.

Fantastic book and fantastic narration! 5 stars

*I was given this book in exchange for my unbiased review. If you found it helpful, would you please select yes directly below this paragraph? Also consider following me here on Audible. Thanks!

2 of 2 people found this review helpful

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  • Performance
  • Story

I willingly drank the lemonade.

Would you listen to Be Like Amazon again? Why?

Yes on my next plane ride. Like all great books a second run through will surely glean new truths.

What did you like best about this story?

That the lessons were told as a story. I feel insight learned that way has more stickiness.

What about Roy H Williams’s performance did you like?

I wished to hear more from the Narrator and the wise Poobah whose voices held weight. They were made for the Audible format, Sunshine not so much.

Was this a book you wanted to listen to all in one sitting?

two sittings

Any additional comments?

This is a book I will recommend to friends with businesses. The smart ones will actually listen to it.

2 of 2 people found this review helpful

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Loaded with valuable, timeless, & actionable info any business can use to make powerful improvements

This book was easy to digest and very engaging. I read it in an afternoon, and jotted down tons of notes along the way that I'm implementing into my own business. I highly recommend this book!

2 of 2 people found this review helpful

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  • Story

The Most Engaging Business Book Ever

Would you listen to Be Like Amazon again? Why?

I plan on listening to this audio book every year. It's packed with timeless principles that need to be re-enforced through repetition and reflection on your progress.

What was one of the most memorable moments of Be Like Amazon?

There are a quite few things I like about this book. First, the metaphor of “the ocean of life” was a very powerful story element, as well as many others. Second, I was impressed by the simplicity of complex concepts, which made it quite easy to reflect on.

What about Roy H Williams’s performance did you like?

Very engaging and approachable performance. The storyline reenforced many of the concepts directly, adding a level of depth to the application of the lessons.

Was this a book you wanted to listen to all in one sitting?

This is one you can easily listen to in one sitting on a plane ride or a long drive and absorb it fully from beginning to end.

Any additional comments?

This book is packed with foundational principles to build and grow any business. Highly recommended.

2 of 2 people found this review helpful

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The Tip is About Me!

This is the type of book you want to listen again! It’s not only engaging and entertaining, but it contains great practical business advice.

The narration and production were amazing, and the sound effects added to the listening experience.

I received this audio-book free for an honest review by the author, narrator, or publisher. Thank you!!!

If you found this review helpful would you please take a moment to click yes below, thanks!

1 of 1 people found this review helpful

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bang for your buck

quick book with a lot of great content. You will need to follow up yourself to study further

1 of 1 people found this review helpful

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Great advice cover to cover

Great info from start to finish. Valuable principles told in a fun captivating manner. Definitely recommend to anyone wanting to gain some insight into well run business.

I was given this free review copy audiobook at my request and have voluntarily left this review

1 of 1 people found this review helpful

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Amazing modern business advice

This, hands down, the best business book I've ever heard. The format was that of two men having a conversation on a road trip that included a few pit-stops at Starbucks and Walgreen's.

Instead of proper names, the authors chose to use pet names for this strange duo, but that didn't take away from the content. It added to the surreal nature of the book which got right to the point of improving the younger man's failing business. Following a few simple principles laid out by Jeff Bezos of Amazon that concentrate on customer experience as its foundation, I found this book entertaining, educational, and worth listening to more than once because it was jammed with so much incredible information.

It was just the right length, and the two narrators did a great job bantering with each other without sounding like they were reading, which is amazing. A lot of the book helped me to reinforced the things I have been doing right as a small business. That alone was comforting because I tend to be accused often by friends and my staff of being obsessed with my customer's experience. And now I understand that Jeff Bezos thinks it's a good thing. So I guess it's okay for me, too.

I am so grateful that I was provided with a complimentary copy of this book in exchange for an honest review because I'm sure I will be watching these authors for future works. They clearly know of what they speak.

Bravo to a terrific couple of authors as well as narrators. More, please!

1 of 1 people found this review helpful