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Publisher's Summary

Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. 

The book helps you:

  • Create a brand with meaning 
  • Reinforce it with the right touchpoints 
  • Hone your brand's unique story 
  • Share it through engaging content 
  • Cultivate a sense of community 
  • Craft a coherent experience 
  • Stand out with simplicity and transparency 

The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise - and win a place in the hearts and minds of your customers.

©2018 Nick Westergaard (P)2018 Gildan Media

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    2 out of 5 stars
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    2 out of 5 stars

Book was Meh. Average at best.

Information was so-so. Nothing ground breaking or noteworthy. Author also took MANY opportunities to bring his liberal view of politics into the book by paying homage to several far left wing political figures and even mentioning his own political work. None of which added any value to the book. May return the book.

1 of 1 people found this review helpful