Blue Ocean Classics
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Blue Ocean Classics
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Narrado por:
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Steve Menasche
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W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets that unlock new demand and new opportunities for growth. This audiobook brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review.
"Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy, and what it takes to create the new markets of tomorrow.
In "Red Ocean Traps", Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans).
"Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource - time.
This collection is the ideal start, or refresher, for creating more blue oceans.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2019 Harvard Business School Publishing Corp. (P)2019 Gildan MediaLos oyentes también disfrutaron...
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Lo que los oyentes dicen sobre Blue Ocean Classics
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Jacob
- 01-24-25
Jacob
This is a nice blueprint to follow to help develop leadership skills to your business.
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