Beyond Competitive Advantage

How to Solve the Puzzle of Sustaining Growth While Creating Value

De: Todd Zenger

Narrado por: Daniel Henning

Duración: 4 h y 50 m

Resumen del Editor

Your company is turning in regular profits every year, and its market share is only getting bigger. Competitors can't touch you. So why is your stock price so sluggish? The answer is as simple as it is cruel: Investors aren't interested in history, and they already know you're profitable and competitive - that knowledge is baked into your stock price. The hard reality is that a competitive advantage just isn't enough. Investors want companies to surprise them with unexpected value, which means that you can outperform market expectations only if you as a leader know how to find, create, and deliver a series of multiple competitive advantages. This is why a corporate theory is so important.

A good corporate theory provides a compass for those at the strategic helm, guiding their decisions about what assets and activities to pursue, what investments to make, and what strategies to adopt. Behind every long-term corporate success story lies a basic theory about how that company creates value. In Beyond Competitive Advantage, strategy professor Todd Zenger describes what makes a great corporate theory and helps listeners understand the many tensions and trade-offs they'll face as they apply the theory to meet the challenge of market expectations. Based on years of research and analysis, Beyond Competitive Advantage provides managers and executives with a framework for both sustaining value and creating growth.

©2016 Todd Zenger (P)2017 Recorded Books

I had to read this for a class.....

I had to do this for an MBA class and was not excited. I found it to be helpful and on point. with novel ideas about leadership.

Re-read 4 times now, must read for senior executives

The insights provided by this book in what sustained value creation looks like are invaluable. I’ve already begun applying the corporate theory principles at my firm.