Big Little Legends
How Everyday Leaders Build Irresistible Brands
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Big Little Legends
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Narrado por:
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Gair Maxwell
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De:
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Gair Maxwell
Acerca de esta escucha
Without magic, it’s just marketing.
Ever wonder why among 35,000 masterworks in the Louvre, just one comparatively unremarkable 30-by-21-inch painting is perpetually surrounded by tourists, all jostling to take a selfie and share their experience? In Big Little Legends, you’ll discover timeless secrets such as the Mona Lisa effect - an invisible force that flips the dynamics for certain brands, attracting the customer to them. Magically, they become irresistible.
But here’s the secret: It’s not magic. In a wild, rollicking journey through brands in many sectors, brand strategist and history maven Gair Maxwell explores real-life stories of otherwise ordinary, everyday leaders who accomplished extraordinary results - and reveals how they did it. You’ll learn how successful brands focus their marketing efforts on creating an organic pull instead of a manufactured push, ditching the frustration of pitching and advertising and ensconcing their brands as a “Category of One” for decades to come.
You’ll learn how to become a word-of-mouth juggernaut and make people become willing accomplices in marketing your brand. From a “huggable” car dealership on Canada's east coast to slap-happy fishmongers in Seattle, an Ontario burger stand to a Vegas pawn shop and more, Big Little Legends is jam-packed with reasons why every brand should discover, tell, and believe in their own story.
©2021 Gair Maxwell (P)2022 Gair MaxwellLos oyentes también disfrutaron...
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Series of Anecdotes Without Any Actionable Insight
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Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.
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Today everyone - whether they know it or not - is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage, and sell.
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3 out of 5 stars
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I didn't mind the listen but...
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Lo que los oyentes dicen sobre Big Little Legends
Calificaciones medias de los clientesReseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- JAMES G.
- 01-21-22
Best Marketing and Branding Book in the last while…
Big Little Legends, opens up your mind and gives you the insights of why and how… it is do-able magic but you have to understand how others before made it happen… you will not be disappointed in what is the most understandable branding, marketing and customer wow book in decades… hugs Jim
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Megan
- 08-20-24
Great narration
One of the best branding books I ever came across. It was easy to understand and does an amazing job putting a concept so abstract into tangible actions.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Ram in WI
- 01-29-22
Outstanding story by a Master Story Teller
This is an outstanding book, by a really savvy marketing genius. In addition, the narrator makes the book very interesting and hard to stop listening to.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Mike Langford
- 03-09-25
Everyone and Every Company Has a Valuable Story To Tell
An incredibly important reminder that customers, B2C and B2B, respond and connect with stories far more than deals and run of the mill marketing campaigns. Today everyone and every business has the ability to tell their story directly to their audience of customers, prospects, referral partners, influencers, and talent.
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