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Publisher's Summary

Go ahead, be skeptical about big data. The author was - at first. When the term "big data" first came on the scene, best-selling author Tom Davenport (Competing on Analytics, Analytics at Work) thought it was just another example of technology hype. But his research in the years that followed changed his mind. Now, in clear, conversational language, Davenport explains what big data means - and why everyone in business needs to know about it.

Big Data at Work covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities and costs are; where it can have real business impact; and which aspects of this hot topic have been oversold.

This book will help you understand:

  • Why big data is important to you and your organization
  • What technology you need to manage it
  • How big data could change your job, your company, and your industry
  • How to hire, rent, or develop the kinds of people who make big data work
  • The key success factors in implementing any big data project
  • How big data is leading to a new approach to managing analytics

With dozens of company examples, including UPS, GE, Amazon, United Healthcare, Citigroup, and many others, this book will help you seize all opportunities - from improving decisions, products, and services to strengthening customer relationships. It will show you how to put big data to work in your own organization so that you too can harness the power of this ever-evolving new resource.

©2014 Harvard Business School Publishing Corporation (P)2016 Recorded Books

What members say

Average Customer Ratings

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  • Overall
    2 out of 5 stars
  • Performance
    3 out of 5 stars
  • Story
    2 out of 5 stars

Full of fluff, light on the details

This isn’t a great book for anyone who plans to put into practice Big Data.

The target audience seem to be senior managers or the like.

1 of 1 people found this review helpful

  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

Good but not great. Solid 4 stars.

Good but not great. Solid 4 stars.
Aggregates well known publicly available information into a solid well rounded structure and shares it in a semi-entertaining format. Some interesting case studies. Four stars.

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    3 out of 5 stars
  • Marc
  • sunninghill, South Africa
  • 07-11-17

Great if you know little about the subject.....

.... but not a pure dummies guide. Great book on the topic but got a bit old to the end. If you know little about the subject it's all good, if you know a lot then about half is good.

0 of 1 people found this review helpful