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Publisher's Summary

Number-One Wall Street Journal Best Seller • New York Times Best Seller • USA Today Best Seller

Are you ready to believe in you?

Game-changing. Authentic. A must-read for every woman! Jamie is the real deal - and that’s rare.” (Glennon Doyle, number-one New York Times best-selling author of Untamed)

“Raw. Real. Powerful. Filled with vulnerability and grit. This book will inspire you to believe in your own power. It’s a book every woman needs!” (Sara Blakely, founder, Spanx)

Imagine overcoming the things holding you back, breaking through the barrier of self-doubt and fully becoming the person you were born to be!

In Believe It, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once struggling waitress turned her against-the-grain idea into an international best-selling sensation, eventually selling the company for more than a billion dollars and becoming the first female CEO of a brand in L’Oréal’s 100+ year history. Faced with self-doubt, body-doubt, God-doubt, down to her last few dollars and told “No one is going to buy makeup from someone who has your body”, Jamie reveals for the first time what really went down, how she almost didn’t make it, how she learned to trust herself, and the powerful lessons you, too, can use to go from underestimated to unstoppable.

With radical vulnerability and honesty, Jamie takes you on a journey through deeply personal stories of heartbreak and resilience - including accidentally finding out she was adopted when she was in her 20s and the reverberations this has had on all aspects of her life. Jamie also pulls back the curtain on her fight to change the beauty industry’s use of unrealistic images, on behalf of all the little girls who are about to start doubting themselves, and all of the grown women who still do. 

Spellbinding, riveting, with raw vulnerability and down-to-earth warmth, Believe It shakes your soul and shows you that you, too, have what it takes to believe in yourself, trust yourself, and go from doubting you’re enough to knowing you’re enough! Do you have big goals, hopes, and dreams but let rejection get in the way? Do you struggle with feeling like you’re not enough and like success is something that happens to other people, but have a hard time believing it’s possible for you? Do you let past mistakes and failures hold you back? Do you know deep down inside that you were created for more, but somehow still doubt yourself?

In Believe It you’ll discover how to...

  • Overcome self-doubt
  • Gain the courage to take risks and empower yourself and others
  • Tune into and trust your own intuition
  • Let go of your mistakes and insecurities
  • Turn down the volume on your inner critic
  • Handle the rejection, the haters, and the mean girls
  • Boost your confidence
  • Start your dream (and keep going!)
  • And much more

If you’ve ever doubted yourself or felt truly underestimated, this book will inspire a new kind of belief and confidence in you and your dreams! 

©2021 Jamie Kern Lima. All rights reserved. (P)2021 Simon & Schuster, Inc. All rights reserved.

What listeners say about Believe It

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Weird

This book was weird. Jamie has clearly been blessed and has accomplished a lot. However, I found her sing-song delivery super sappy and strange overall. Throughout the book she espouses championing women but then it gets very religious toward the end and she goes on and on about God as "Him" and "He," which comes across as the highest power in the universe being male energy and it really just seemed incongruous and bazaar. She talks about Victoria Osteen and all I could think of was how she and Joel didn't open their church facilities (i.e. vast resources) to Hurricane Harvey victims or recent Texas winter storm victims and = yuck. Do yourself a favor and pass on this one. Personally, I didn't find it worth the time.

29 people found this helpful

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Every Woman should read

As a woman Jamie gives you hope. As a entrepreneur she tells about relatable struggles and how she worked to overcome them. She tells the story as if she is your best friend and encourages you to believe in yourself and believe in your inner knowing.

13 people found this helpful

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Inspirational, Emotional, and Relatable

I loved Beleive it so much! Such a great inspiring read. Jamie is someone I can relate to and the struggle she faced over and over gives me hope for the future. You can tell that Jamie really cares about people and not just about the money! When I found out all proceeds for the book were going to Charity it made this purchase even easier to make!

8 people found this helpful

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Female empowerment book!!

I absolutely loved this book!! I ordered 3 for family and friends so far as well!! I've told 5 friends already! No joke, I'd be happy if every female I know read this book, including teenage girls!! Thank you Jamie for sharing your light with us!!🙌💕

6 people found this helpful

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Beautiful

Such a beautiful book that reminds you of where you are and where you can be by simply believing in yourself.

6 people found this helpful

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This is NOT a self-development book

This book is not a self-help or self development book. It is a biography, with lots of celebrity name dropping. Her story is inspirational, but not even remotely instructional. If you’re looking for a story about success through sheer determination, then this book may be for you. If you’re looking for specific techniques on how to improve your own life, then pick something else. She does offer some tidbits of encouragement and advice, literally in the final 20 minutes of the book. But overall, this book is all about the author holding up her own story as an example to others, but not giving you the tools you need to make it work in your own life.

6 people found this helpful

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Loved this audible. Listened in 2 days 😆

I listened to this entire book in 2 days — it’s that good. As a business owner who has just starting the physical product journey (but been in business on the service and e-product side for many years), there were many gems. 10/10 recommend.

6 people found this helpful

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Great book that will challenge your thinking..

I am a man and I chose to read this book to challenge myself and my beliefs. I'm glad I did.

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Exactly what I needed to hear and I didn’t even know it

I just finished this book and I am ugly crying with my hand over my heart, face up to the sky, eyes closed, with a big smile in my face. Thank you, Jamie. Thank you.

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WOW ... this book is changing my life!

I had purchased 3 Believe It books - 1 for me / 2 as gifts, but I was so excited to dive in that I ended up purchasing it here on Audible. All I can say is WOW ... this book has already changed my life in such wonderful ways and I'm learning, growing and implementing great new ideas into my businesses. I'm so inspired by the book that I'm starting a book club so that I can connect with like-minded people who want to implement positive change into their lives. Thank you, Jamie Kern Lima for writing this book and hosting the Becoming Unstoppable event for your book launch.

2 people found this helpful

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  • TLC 1989
  • 03-02-21

Phenomenal Book!!

I have laughed, cried and been inspired!! This book is for anyone looking to take a leap of faith in life, and a sound reminder that God is always in control (without being preachy).

I never write reviews, but I just loved this book so much!

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  • Rescue rabbits please
  • 02-28-21

Inspiring, thought provoking, moving!

A wonderful, warm, personal, relatable, inspirational, funny and very moving book! Highly recommended! I Powerful.
I need the closing litany as a poster!!!

3 people found this helpful

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  • Stuart Brown
  • 03-27-21

Slightly disappointing overall

This book sort of loses its way about half way through. The parts where she tells her story are interesting. But the second half has a preachy feel to it. It's not even that I particularly disagreed. It's more that she starts coming across like a woke evangelist on a mission to save us all. It is honestly kinda annoying after a while. She sounds like a nice woman. But a bit like your annoying friend who bends your ear so much about their pet topic that you filter it out. I couldn't listen to the last hour and a half. Too preachy. She would do well in future to show, don't tell. More stories. Less preaching please Jamie.

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  • Lewys M.
  • 07-31-21

A must read!

This is a really interesting story with super helpful lessons and support throughout. I loved it and would highly recommend to anyone who might be struggling to see themselves as anything less than incredible!

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  • Federica Bresciani
  • 07-03-21

Splendid and really helpful! thank you.

I have listened to it twice now, but it will be more...her voice it so soothing and she makes it sound that everything is possible!! awesome!!

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  • Anonymous User
  • 06-23-21

So grateful to have crossed path with this book in my lifetime

This is the first review i’ve ever left for anything. Arguably the most inspirational books I’ve ever read. Jamie’s story, from dream to reality, is so encouraging, uplifting, and yet somehow so relatable. Reading about her journey feels like talking to a good friend. I can not recommend this book enough. I loved how authentic this audiobook was narrated by the Jamie herself!!

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  • louise b.
  • 06-15-21

Incredible!

One of the best books I’ve ever listened to!
I had eyes full of tears on so many occasions!
Wonderfully written & incredibly motivating.

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  • Johanne Holman
  • 05-13-22

Out-stand-ing

I was gripped by this beautiful lady when I first discovered her at a recent Tony Robbins event... her story was so inspiring, and her connect-ability off the scale!!!
I was sitting on the edge of my seat, listening to every single word, that I just HAD to buy the book, but oh my goodness, she's just become my first choice dinner table guest, along side Oprah and Michelle Obama (appreciate slim chance of this happening 😂) because her story is truly incredible and every breath she speaks inspiring. You literally can imagine what's coming next, and believe me her events and challenges just kept coming, and she truly deserves her awards, her recognition and her success. A gorgeous woman uplifting and inspiring women... INCREDIBLE Lady, phenomenal read! LOVE LOVE LOVE LOVE LOVED IT! ❤️

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  • Laura
  • 04-07-22

POWERFUL, WHOLEHEARTED, PASSIONATE, INSPIRING

I was lucky enough to hear Jamie talk at a, recent Tony Robbins event and WOW I have never been so moved, inspired and emotional all at once AND her book delivered that again and MORE, there was so many takeaways from Jamie's story irs truly the first time ive felt so connected to someone's story AND genuinely thought " I can do this" there is so much humility in Jamie's story as well as the grit, Resiliance, emotion, lessons, general badassery she is an incredible human being, doing incredible things with an incredible heart LOVED IT LOVED IT LOVED IT.... I'm going to make sure I don't waste any of the insights and advice I've learned from listening to this ❤️

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  • Dom_de_dom_dom_dom
  • 01-20-22

Great start, but as the chapters go on....

Great start, but as the chapters go on, you realise it's just a biography of her life events, that all seem to be in the same vein... Not my cup of tea.. but I'm sure it will appeal to many others 💞

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  • Travel Queen
  • 12-30-21

Inspiration

A fabulous inspirational story told from the heart. Jamie takes us on a journey of her life and gives hope for those who working everyday that dreams come true.

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  • Kindle Customer
  • 10-25-21

Jamie is the real deal!

I loved the authenticity of this book. Jamie shares her raw and honest story of how she took a business dream and turned it into an empire. All from humble beginnings, hard work and determination. But most of all having unstoppable resilience because of her belief to help as many women as she could with her beauty products. I love her realness and no BS attitude. I also learnt a lot about launching and running a business in the real world and a reminder to self love. Thank you Jamie for your book and for creating IT cosmetics.

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  • Anonymous User
  • 10-23-21

Fantastic book

Thank you so much Jamie for your recount of your challenging journey with the underlying message to NEVER GIVE UP. As female business owners most of us go through the thought processes of not being worthy enough and all the other doubts. You have, in conjunction with my other mentors given me the strength to carry on. I also had the thoughts as a child that I was destined for something much bigger than myself. At 56 after running my current company for nine and a half years I needed to rekindle my passion and hope for the future. You, via this book have helped me immensely start a new chapter. Thank you and stay safe. Annie Conza, Add iT Accountants, New Zealand

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  • Anonymous User
  • 09-25-21

Amazing

This book was all I hoped it would be and so much more.

Thank you Jamie.

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  • Abbie Allen
  • 09-02-21

Adored this book!

I’ve discovered my newest virtual mentor. What an amazing, inspiring, funny and thoughtful story. Absolutely read Jamie’s book!

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  • Anonymous User
  • 08-06-21

Incredibly inspiring. ❤️

I laughed, I cried. It has picked me up during a trying time in my life. Jamie is truly inspirational and my new hero. 🌸🌸🌸

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  • Nikki Parkinson
  • 08-01-21

Your life but better

I bought your book, Jamie, because I love and buy your products. I knew little of your story but from the first chapter I felt connected to it and you. My mission has been similar but on the fashion side of things - I’ve wanted to be seen by an industry that for so long did not see me; so I started blogging, and sharing photos of me (not a model!) showing women that they could wear the damn dress, no matter their size or age. Then two years ago I started my own label. We’re still at start-up phase but my it feels so good to give women the confidence to get up, get dressed and feel good about themselves. I’ve taken away so much from your key messages. Thank you. I can’t wait to see what comes next.

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  • Zlata K
  • 07-12-21

So grateful for you Jamie!

Amazing story! Sometimes even a tad uncomfortable as it is super personal and honest, but so needed! I’ve shared it with my daughter and can’t believe to give away to other beautiful wahine n my life <3

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  • Anonymous User
  • 05-21-21

Authentic book on what is truly possible for all

An authentic, captivating and inspiring book on what is truly possible for us all and a reminder of the potential we all have to make a positive difference. Jamie is my Oprah ;)

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  • Sandra
  • 05-06-21

worth a listen

i loved Jamies tenacity and her bare all stories. not that I think Jamie will read this, but, Jamie, dont listen to the haters, they are just jealous, you are a beautiful soul and an inspiration to all women.