Trailblazer

The Power of Business as the Greatest Platform for Change

De: Marc Benioff, Monica Langley

Narrado por: Ray Porter

NEW YORK TIMES BESTSELLER • The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future—in which changing the world is everyone’s business.

“An urgent and compelling book for anyone in business who yearns to fulfill a higher mission in the world.”—Richard Branson

What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do.

In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead.

None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change.

Praise for Trailblazer

“A guide for what every business and organization must do to thrive in this period of profound political and economic change.”—Jamie Dimon, chairman and CEO of JPMorgan Chase

“In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.”—Susan Wojcicki, CEO of YouTube

Book subtitle is accurate

Well-written, direct, and focused accounts of how Benioff and his Salesforce people (with specific and ample credit given where applicable) have attempted to tackle social issues of the day - including the costs and benefits accrued to Salesforce for taking on these issues - including inequality of all types in business and education, as well as technological powers that can be good and bad (AI).

A few early reviewers of this audible apparently have an axe to grind with Benioff himself, but their comments seem totally out of context with regard to this book in particular. The book's focus is mainly on Salesforce, and what actions they have taken as stated above, but I don't think anyone with a clear head would consider it self-aggrandizing.

I think this is a great book for this genre, and one with an implied call to action which has helped to keep my own flame burning with regard to actually implementing actions for social betterment.

Thank you, Marc!

Trailblazer is nicely written and provides direction and inspiration to all of us to do well AND do good in business (as well as generally in life). While this is as much of a long-form advertisement for Salesforce, as a how-to for being a better business person, I think it is an inspiring autobiography that is worth reading! Thank you, Marc!

Driving the business into the future

Me encantó como estuvo transformando la forma de manejar la empresa desde sus inicios. Y sobre todo como se puede ser consciente de las personas, medio ambiente y de los socios.

Inspirational

A must read for any Entrepreneur. Marc is a true leader and an inspiration for all those looking to lead a great team or company.

A quintessential book for corporate America

Brilliant work by a truly iconic CEO who genuinely cares. Marc shares how he has built a haven for anyone looking to make a true difference in the world.