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Publisher's Summary

Forget everything you think you know about branding and "starting a business", and throw out your "how to write a business plan" workbook. It's never been easier to capitalize on the knowledge and expertise you already have, and with a few simple steps you can start making more doing what you love like the badass that you are. Whether you are still employed and dream of being your own boss, or you're self-employed but have always struggled to find clients, Badass Your Brand is the quickest way to start attracting high paying clients and building a reputation that will afford you the freedom of lifestyle that you want - without the startup costs. This step-by-step guide to turning your expertise into profit with no startup costs teaches:

  • How Pia & Steve went from $40,000 in debt working 100 hours per week, to making $500,000 in the next 12 months just selling their services, and without paying for advertising
  • How to stand out from the competition and stop being a me-too brand
  • How to stop chasing business, and instead focus on doing what you do best as a way to attract your ideal, top-tier clients
  • How to charge more than your competitors and still win the business
  • How to price your services to achieve freedom

This isn't some get-rich-quick scheme, these are tried and true principles presented in a uniquely tangible and easy to follow format. The formulas, worksheets and mind-bending questions in this book will make you completely rethink your business and get you on a clear path to success.

©2017 Pia Silva Wasterval (P)2017 Pia Silva Wasterval

What members say

Average Customer Ratings

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Could be good for some

Way too much hype and lengthy story telling with some good actions and principles in between.

1 of 1 people found this review helpful

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Phenomenal Book!!

This was the most impactful business book I've ever read. Great content and perfect organization of material. I was able to apply what she shared in the book instantly. Awesome author!

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just what I needed

This book was just what I need to help me kick start my personal branding for my business.

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Great book on developing your vision and business!

Pia Silva shares her personal story, and can inspire and give direction to anyone in any stage to develop a solid brand and business model. Her questions push you to really look at your business, what you want from it, and how to reach your goals! She's motivating, unapologetic, and has given me the tools to build a BadAss Brand. Make sure you download the guide that goes with it. It really helped!

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Brand Advice, Motivation, and Marketing Tips!!!

I freaking loved this book!!! Pia provides ohhhh soooo many tips for small businesses who are struggling to create a distinguished brand. I picked up great ideas for marketing, creating new high value / low time products, and how to carve out a more specific niche for my offerings. Pia is entertaining and she freely shares her struggles, steps taken to rise, and where her business is today. This book is going straight to my "read again" pile!!! First, I'll take action on what I've learned, then dive back in to see what I missed.

I also love that Pia read the Audible version herself. The content really comes to life when the author reads their material.

(Review written by Carla Howard: My husband and I share an Audible account)

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    5 out of 5 stars

most helpful book yet.

you got a real tutorial giving u tools and concepts you can apply right away.

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Great book!

I really enjoyed this book. I listened to it in one day. Pia have a lot of great advice and examples.

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Inspiring and educational

I always hesitate to read or watch anything on business, because it almost never fits what I do. I’m a solo entrepreneur and a service business, and most every book about entrepreneurship just wants to tell you how to hire people. So, when I realized that THIS book was really about what I was doing, I decided to give it a try. I’m so glad I did! I am working on my website today and revamping my strategy and brand.

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  • agprez
  • Hampton Roads, VA
  • 06-14-18

Loved the disruption

Nearly 25 years in the agency world, and I finally get it. Thanks, Pia, for telling your story.

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  • Mcloide
  • Coral Springs, FL
  • 04-06-18

A different angle to required conversations

Great energy through the whole book. Very easy to listen. Love the fact that she approaches how a business should have a different angle and important questions that every business should make, is really important. Chapter 8 is a must listen and get the workbook because that is a must have. A bad ass book =)

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  • hug-the-cat
  • 09-03-18

By far the best business audiobook I've heard.

Love the insights, challenging content and charisma. About to brand shrink my business (and life!!)

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  • Anonymous User
  • 07-27-18

badass

Great book. Good practical advice. Good narrator.

Enjoyed listening to the illustrative case studies. check out the workbook before you start