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Publisher's Summary

Forget everything you think you know about branding and "starting a business", and throw out your "how to write a business plan" workbook. It's never been easier to capitalize on the knowledge and expertise you already have, and with a few simple steps you can start making more doing what you love like the badass that you are. Whether you are still employed and dream of being your own boss, or you're self-employed but have always struggled to find clients, Badass Your Brand is the quickest way to start attracting high paying clients and building a reputation that will afford you the freedom of lifestyle that you want - without the startup costs. This step-by-step guide to turning your expertise into profit with no startup costs teaches:

  • How Pia & Steve went from $40,000 in debt working 100 hours per week, to making $500,000 in the next 12 months just selling their services, and without paying for advertising
  • How to stand out from the competition and stop being a me-too brand
  • How to stop chasing business, and instead focus on doing what you do best as a way to attract your ideal, top-tier clients
  • How to charge more than your competitors and still win the business
  • How to price your services to achieve freedom

This isn't some get-rich-quick scheme, these are tried and true principles presented in a uniquely tangible and easy to follow format. The formulas, worksheets and mind-bending questions in this book will make you completely rethink your business and get you on a clear path to success.

©2017 Pia Silva Wasterval (P)2017 Pia Silva Wasterval

What members say

Average Customer Ratings

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  • Overall
    5 out of 5 stars

most helpful book yet.

you got a real tutorial giving u tools and concepts you can apply right away.

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Great book!

I really enjoyed this book. I listened to it in one day. Pia have a lot of great advice and examples.

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    5 out of 5 stars

Inspiring and educational

I always hesitate to read or watch anything on business, because it almost never fits what I do. I’m a solo entrepreneur and a service business, and most every book about entrepreneurship just wants to tell you how to hire people. So, when I realized that THIS book was really about what I was doing, I decided to give it a try. I’m so glad I did! I am working on my website today and revamping my strategy and brand.

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  • agprez
  • Hampton Roads, VA
  • 06-14-18

Loved the disruption

Nearly 25 years in the agency world, and I finally get it. Thanks, Pia, for telling your story.

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    5 out of 5 stars
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  • Mcloide
  • Coral Springs, FL
  • 04-06-18

A different angle to required conversations

Great energy through the whole book. Very easy to listen. Love the fact that she approaches how a business should have a different angle and important questions that every business should make, is really important. Chapter 8 is a must listen and get the workbook because that is a must have. A bad ass book =)

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Must Read for Brands without Identity

After years of not being willing to be the identity behind my personal brand, Pia’s insights & framework have given me the courage to step into building my badassbrand. I’ve spent years as a generalist making it hard for any audience to self-identify with our brand. With Pia’s help, we will transcend this!! Thank u Pia!!

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Fantastic approach to building a thriving business

I had so many aha moments as I listened to this audio book. I got a few things to start implementing right away.

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Great book!

This book was a smooth and simple listen! Pia does a great job of breaking down often complex to understand concepts into a simple methods of branding and business strategy!

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Could be good for some

Way too much hype and lengthy story telling with some good actions and principles in between.

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Fantastic Four startup companies

Fantastic Four startup companies but for companies that have been around for a while it does give you some good ideas and focuses pay attention to but a lot of these things I've already gone through. would definitely recommend reading the book If you need pointers on how to Market your business

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  • hug-the-cat
  • 09-03-18

By far the best business audiobook I've heard.

Love the insights, challenging content and charisma. About to brand shrink my business (and life!!)

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    4 out of 5 stars
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  • Anonymous User
  • 07-27-18

badass

Great book. Good practical advice. Good narrator.

Enjoyed listening to the illustrative case studies. check out the workbook before you start