Documenting the Journey Part 2: This Was Never Just About Coffee or Pizza - Interview with Matt

In this raw, unfiltered interview, Jasan and Matt dive deep into the struggles, mistakes, growth, and unspoken pain behind Coffee Junkiez and Pizza Junkiez. From the fight with red tape to build a business, to the emotional loss that started it all, this is the episode that ties everything together.

• 00:00:00 Intro – Seeing the Sign Go Up

• 00:01:30 The Interview Jasan Avoided

• 00:03:58 How Matt Joined the Team

• 00:05:00 Red Tape and 18-Month Battle with the City

• 00:10:20 “All I Wanted Was to Sell Coffee and Pizza”

• 00:12:14 Driving to Kokomo Just to Try the Food

• 00:14:28 Embracing Technology Late – A Hard Lesson

• 00:16:18 The Pizza Expo and Learning the Industry

• 00:20:08 POS Nightmare: Private Equity and Broken Promises

• 00:23:02 Matt Builds the First Website

• 00:26:06 What I Should Have Said No To: Growth

• 00:29:09 Great Locations, No Systems

• 00:31:16 Systems in My Head – The Big Mistake

• 00:35:05 Evolution of Training Videos

• 00:39:10 Emotional Control and Leadership

• 00:43:42 Redefining “Safe Space” for Hustlers

• 00:48:03 Connor’s Story – The Real Why Behind It All

• 00:57:19 A Second-Chance Employee Who Made It

• 01:01:14 “Own Your Sh*t” – No Victim Mentality Allowed

• 01:09:14 The Pain That Sparked the Business

• 01:11:22 I’m Not for Everyone – And I’m Okay With That

• 01:12:21 When Ex-Employees Come Back Wiser

• 01:13:32 Today’s Culture vs. True Work Ethic

• 01:14:17 The Wild Hires We Had to Let Go

• 01:16:09 There Can Only Be One Way

• 01:59:08 The need for franchisees and setting up CRM systems​

• 02:02:35 The philosophy of franchising and supporting franchisees​

• 02:13:10 What makes this franchise different​

• 03:17:25 The final reflections about launching franchising as part of Chapter Three​