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Joey Kuhlow is a husband, father of 5, and entrepreneur who built his own home and supports his family with his Etsy store selling unique, handmade jewelry. But he’s not an artistic idealist, willing to do anything as long as he’s able to make “his” art! His hourly rate is insane, he can work as little as 10 hours/week, and he’s shown a remarkable consistency after a decade of selling online.

We discuss the nitty gritty details of selling handmade goods on Etsy, while discussing why he doesn’t care about scaling, how he’s involving his kids, and what real income really means.

We talk about:

0:22 Who is Joey and what is DremeWorks?

5:18 Profit-first art

9:29 Progression through a decade in business

16:46 Working diligently and prioritizing family

22:58 Scaling and incorporating kids into the business

33:41 Ins and outs of Etsy

41:52 Being a Christian on a liberal platform

46:27 Final thoughts

Joey’s Links:

DREMEWORKS on Etsy

DREMEWORKS Website

Resources Mentioned In This Episode

DadWork Podcast (search on Apple, Spotify, YouTube)

Apogee Strong Documentary

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