Matt and Ryan talk about the takeaways from the newsletter conference, the B2B industry, the pros and cons of ads or promotions in newsletters, newsletter ideas, and many more.

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• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 B2B newsletters are confident moneymaking plays.

04:44 Creating podcasts, newsletters, and social media content drives business. Monetizing as a media company with ads/courses/memberships. B2B media is more lucrative than B2C. Sell directly to the audience for business growth.

06:36 Media companies struggle with ads, and B2B creators thrive.

10:17 Focusing on the specialized audience for high value.

13:03 Workweek thesis: Identify niche industries for influence.

17:34 Generate immediate revenue through targeted advertising strategies.

19:52 Text blasts boost webinar registrations, and powerful marketing.

25:12 Influencer marketing: finding underpriced attention is key.

27:28 Smaller newsletters offer better advertising opportunities.

31:37 Consider higher CPA for better long-term value.

34:15 Many subscribers sign up for multiple newsletters.

37:34 Prefer widget installation for faster revenue generation.

40:33 Automated newsletters can be customized for relevance.

44:45 Automated sequence customized for life events.

46:02 Create a newsletter portfolio to build relationships.

49:09 Leverage Facebook, content, and SEO for marketing.

52:31 Publish podcast, send a screenshot for an invite. Live call.