Day Trading Attention

How to Actually Build Brand and Sales in the New Social Media World

De: Gary Vaynerchuk

Narrado por: Gary Vaynerchuk

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.

In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow.

Small businesses, large corporations, and creators can take advantage of this trend to develop brand and grow sales by producing relevant, strategic content, even if they don’t have an audience. But how does one make relevant content? What should advertisements look like, in this new world?

In this book, Vaynerchuk provides detailed answers to these questions and more, revealing the tactics to master modern advertising with strategies you can apply to the moment you’re currently living in.

Supplemental enhancement PDF accompanies the audiobook.

I feel like I did when I first opened a weightlifting book!

I have never before read a more comprehensive book on how to build business success. It literally feels like when I first opened a bodybuilding book and it was all there - diet, workouts, detailed descriptions of what and why. It goes deep into the nitty gritty, while also encouraging the reader to just START where they can with what they have. This book takes something previously somewhat ethereal, existing mainly in the realm of "gurus", "self help" and "positive thinking" and turns it into a hard science. I have already begun creating and publishing content and excited to continue using this book as a reference!

Social Media Facts

Gary crushed this. Extremely tactical and leaves you with practical steps to take this week.
This is more than just about social media. It’s deeply related to powerful storytelling and communication that works.
Well done! Would highly recommend this

Current state of the individualized business marketing

Gary never disappoints. His insights and transparency is so appreciated! Being a small business owner is hard enough. Thanks for being you Gary!

Super practical and inspiring

As always, Gary makes everything sounds very easy :)
But in his simple way, he introduces many efficient methods of making an impact in a reasonable time/budget or energy investment.
It is a good book!

The book Harvard Business doesn’t want you to read!

Business school style education for $24! The amount of value and financial abundance one can create with these lessons are mind blowing.! Just one strategy in this book has the power to transform everything for the reader & action taker! This makes this book priceless and I’m incredibly lucky I actually bought the hard copy & audio version because Gary V was not on my radar AT ALL!