Shut the Hell up and Sell

By: Ronnell Richards

Narrated by: Ronnell Richards

Why? Why do we do what we do in sales? Sounds simple right? I assure you it is not.

In my decades as a sales practitioner and leader, I have seen the same mistakes repeated time and time again. The reason? Sellers don’t have an intimate understanding of their sales “why.”

I’m not talking about the overused cliché of why. I’m talking about understanding the personal impact of each task in the sales process. They are told by trainers and managers to do tasks and activities, but don’t really understand intimately how those tasks impact their success. What I seek to do in this book is bridge the gap between personal impact and tactical execution. Through relatable storytelling pulled from my crazy life as a sales leader, you’ll come to understand the philosophies that will inspire you and enable you to understand and execute that tactical aspect of sales.

The simple, practical truths in this book will bring back your joy and fuel you to new levels of sales success.

©2022 Ronnell Richards (P)2023 Ronnell Richards

Unparalleled Sales Wisdom and Techniques

Ronnell's book is a true gem that delivers sales wisdom in a clear and engaging manner. The mastery of sales communication showcased in this book makes it a must-listen for salespeople and marketers at any stage of their careers. In fact, I enjoyed it so much that I listened to it twice!

Throughout the book, Ronnell's genuine spirit and extensive experience in sales and business shine through, making it an essential read for all sales professionals, regardless of their experience level. It's time for me to embrace the lessons from this fantastic book and "shut the hell up and sell!"

Kudos to Ronnell for creating such an impactful resource for the sales community.

Loved the direct approach and advice.

Thoroughly enjoyed this quick listen. This stirred up some great ideas and appreciated the simple and relevant approach to selling. Who matters most and how to take care of them best.

Master communicator!

Ronnell’s book is a simply stated masterclass for sales folks and marketers alike. I enjoyed it so much that I listened twice!

Great book that covers it all

Ronnell has a way of going back over some of the basics but also some of the things I’ve forgot in such a way that’s it’s very impactful. I’ve lightened to this whole book yesterday and will go through it again today! Would recommend this for sure!

Fantastic book and should be read by all sales professionals.

This is a great book.
I met Ronnell virtually in 2016-17. We connected over LinkedIn and scheduled a call to network. I instantly felt Ronnell’s genuine spirit, and connected with his experience in sales and business. This book should be read by all sales professionals regardless of tenure.

Great job Ronnell. Now it’s time for me to get back to shutting the hell up and selling!!!
CJ