Today’s guest is Adam Shaffer, with more than 30 years of expertise in the field and the rare ability to lead both established businesses and start-ups, Adam speaks about the role of videos and micro-influencers in launching products on Amazon.

Takeaways:

• If you are going to help a brand or your brand grow, you have to be able to tell its story.
• You need to have A+ content that answers all the questions that people are asking themselves.
• You need to tell and show why your brand and product are better than everybody else's without knocking the competition.
• If you want to sell on Amazon, you better have an inventory, but don't be out of stock.
• If you are out of stock when people need to buy your product, you drop in the rankings quickly.
• You need to get your titles right, you should leverage the use of software to find out the best search words to embed in your titles.
• It is super important to have at least a 15-second promotional video in your gallery.
• You have to research what people are saying about other products, so you can learn what you need to highlight in your products.
• You can invest in micro-influencers to promote your product because it is going to get more external traffic to your page.

Quote of the Show:

''Micro-influencers are savvy and popular to some extent about certain types of product categories and they have the following base of 5,000 to 50,000 followers.''

Links:

Personal – LinkedIn: https://www.linkedin.com/in/adam-w-shaffer/
Phelps United – LinkedIn: https://www.linkedin.com/company/phelps-united/
Phelps United – Website: https://ecommerce.phelpsunited.com/
Phelps United – Facebook: https://www.facebook.com/Phelps-United-109510338510864

Ways to Tune In:

• Apple Podcast (Leave a Review)
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• Amazon Music
• Audible
• Spotify
• Google Podcast
• Stitcher
• Youtube

Amazon Legends is sponsored by ArgoMetrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/