• “Alignment - The Marketer’s Struggle” - A Reach Coffee Break w/ Lauren Madrid from AWS

  • Nov 22 2022
  • Length: 33 mins
  • Podcast
“Alignment - The Marketer’s Struggle” - A Reach Coffee Break w/ Lauren Madrid from AWS By cover art

“Alignment - The Marketer’s Struggle” - A Reach Coffee Break w/ Lauren Madrid from AWS

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  • Summary

  • In the ever-changing landscape of B2B technology marketing the strategies employed to get traction on initiatives within an enterprise evolve with needs of buyers. How can marketers align teams across the organization to make progress on a singular goal? Lauren Madrid from AWS shares a personal story about self-doubt, prioritization, and getting everyone on the same page.
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