As market researchers, we often have projects where we are gathering data about emotions. But identifying and describing emotions can be tricky. This Conversation will help researchers who have experienced the common challenge of how to accurately report emotion-related research results in a way that will be useful to research clients. Emotional content relates to many types of market research studies, most commonly those related to product testing, ad testing and brand perceptions. For an image of the emotions model referenced, visit: https://bit.ly/3w0evtW

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