The 22 Immutable Laws of Marketing

By: Al Ries, Jack Trout

Narrated by: David Drummond

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

Finely structured marketing book

Would you consider the audio edition of The 22 Immutable Laws of Marketing to be better than the print version?

I've read several marketing books before and browsed through thousands of articles, but this one is my favorite so far. Well structured and defined, providing great examples from the real world, focusing on the specific rules that you need to follow in order to prevent failure.

I'd buy the one with author's voice

hardly any emotion in Speaker's voice
there is another one for half the price by the author himself

great book, okay narrator. detailed explanation

great stories and in depth explanation. will definitely check out their other books to read

Great listen

simple ready to follow rules, with lots of examples. I really enjoyed it and will listen again

Good to know

Outdated due to the time it was created. but of you can pull the still relevant values from it, and maneuver around the. it so relevant values, then you'll see the value in this book. quick listen as well.