The 22 Immutable Laws of Marketing
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The 22 Immutable Laws of Marketing
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Narrado por:
-
David Drummond
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De:
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Al Ries
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Jack Trout
Acerca de esta escucha
There are laws of nature, so why shouldn’t there be laws of marketing?
As Al Ries and Jack Trout - the world-renowned marketing consultants and best-selling authors of Positioning - note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of 22 innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
©1993 Al Ries and Jack Trout (P)2014 HarperCollinsPublishersLos oyentes también disfrutaron...
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5 out of 5 stars
-
Outstanding book
- De Z en 08-23-05
De: Al Ries, y otros
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How to Be a Power Connector
- The 5+50+100 Rule for Turning Your Business Network into Profits
- De: Judy Robinett
- Narrado por: Dina Pearlman
- Duración: 8 h y 7 m
- Versión completa
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General4.5 out of 5 stars 594
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Narración:4.5 out of 5 stars 497
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Historia4.5 out of 5 stars 493
As anyone in business knows, strategic planning is critical to achieving long-term success. In How to Be a Power Connector, super-networker Judy Robinett argues that strategic relationship planning should be your top priority.
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5 out of 5 stars
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Highly Recommended
- De jsw en 11-04-14
De: Judy Robinett
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Differentiate or Die
- De: Jack Trout, Steve Rivkin
- Narrado por: Patrick Cullen
- Duración: 6 h y 18 m
- Versión completa
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General4 out of 5 stars 504
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Narración:4 out of 5 stars 323
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Historia4 out of 5 stars 319
Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.
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5 out of 5 stars
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Well presented arguments
- De George en 01-06-03
De: Jack Trout, y otros
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Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
- Versión completa
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General4.5 out of 5 stars 6,919
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Narración:4.5 out of 5 stars 5,840
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Historia4.5 out of 5 stars 5,803
Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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4 out of 5 stars
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A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
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Positioning, 20th Anniversary Edition
- The Battle for Your Mind
- De: Al Ries, Jack Trout
- Narrado por: Grover Gardner
- Duración: 4 h y 8 m
- Versión completa
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General4.5 out of 5 stars 129
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Narración:5 out of 5 stars 115
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Historia4.5 out of 5 stars 115
An updated edition of the original 1981 text, this 20th-anniversary edition makes available to business and marketing professionals - including tens of thousands of Ries and Trout groupies, worldwide - the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
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5 out of 5 stars
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The content is relevant to those who are marketing organizations and those who are marketing themselves.
- De Brian Dickson en 12-19-24
De: Al Ries, y otros
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Scientific Advertising
- De: Claude Hopkins
- Narrado por: Ty Carthage
- Duración: 2 h y 19 m
- Versión completa
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General4.5 out of 5 stars 407
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Narración:4 out of 5 stars 353
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Historia4.5 out of 5 stars 349
Here it is: the spell book with all the secrets of advertising, laid at your feet. Pick them up! Use them! Make your fortune. In this Library of Congress Facsimile Edition, you get word-for-word exactly what Claude Hopkins wrote in 1923. No one has ever articulated the laws of advertising more clearly or compellingly. Hopkins understood the principle better than anyone. If you're looking to make money online, this book must be the first one you listen to.
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3 out of 5 stars
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The Narrater is horrible
- De Eric Keith en 05-21-18
De: Claude Hopkins
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
- Versión completa
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General4.5 out of 5 stars 4,278
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Narración:4.5 out of 5 stars 3,613
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Historia4.5 out of 5 stars 3,567
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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1 out of 5 stars
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
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How to Start a Cult
- De: Jody Raynsford
- Narrado por: Jody Raynsford
- Duración: 4 h y 31 m
- Versión completa
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General4.5 out of 5 stars 23
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Narración:4.5 out of 5 stars 21
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Historia4.5 out of 5 stars 21
Through a series of cult commandments, Jody reveals how you can change how people feel about you and your brand, and why some brands effortlessly attract a devoted following while others struggle on the sidelines.
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1 out of 5 stars
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How to start a cult without telling you how to start a cult
- De Šimon en 02-12-25
De: Jody Raynsford
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 31 m
- Versión completa
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General5 out of 5 stars 5,144
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Narración:5 out of 5 stars 4,429
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Historia5 out of 5 stars 4,374
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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1 out of 5 stars
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
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Focus
- The Future of Your Company Depends on It
- De: Al Ries
- Narrado por: Al Ries
- Duración: 3 h
- Versión resumida
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General4 out of 5 stars 128
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Narración:4 out of 5 stars 89
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Historia4 out of 5 stars 90
If your company has lost the focus it once had, here are clear solutions for moving your organization back to its key service and discarding everything else. Ries, coauthor of The 22 Immutable Laws of Marketing, gives clear examples from a variety of industries and demonstrates how crucial focus can be.
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1 out of 5 stars
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Really the economic history of IBM...
- De avoidthelloyd en 08-01-17
De: Al Ries
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Business Made Simple
- 60 Days to Master Leadership, Sales, Marketing, Execution, Management, Personal Productivity and More
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 6 h y 55 m
- Versión completa
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General4.5 out of 5 stars 403
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Narración:4.5 out of 5 stars 314
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Historia4.5 out of 5 stars 310
It’s hard to be successful without a clear understanding of how business works. These 60 daily entries from New York Times best-selling author Donald Miller focus on the tangible skills it takes to offer extreme value to your organization while building your company, your career, and your legacy.
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3 out of 5 stars
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Good content, but hated the constant sell
- De Pablo Alejo en 01-22-21
De: Donald Miller
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Steal the Show
- From Speeches to Job Interviews to Deal-Closing Pitches, How to Guarantee a Standing Ovation for All the Performances in Your Life
- De: Michael Port
- Narrado por: Michael Port
- Duración: 7 h y 38 m
- Versión completa
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General4 out of 5 stars 679
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Narración:4.5 out of 5 stars 618
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Historia4 out of 5 stars 614
Every day there are moments when you must persuade, inform, and motivate others effectively. Each of those moments requires you, in some way, to play a role, to heighten the impact of your words, and to manage your emotions and nerves. Every interaction is a performance, whether you're speaking up in a meeting, pitching a client, or walking into a job interview.
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2 out of 5 stars
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More self-absorbed than authentic
- De Oliver Nielsen en 12-09-15
De: Michael Port
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How Contagion Works
- Science, Awareness, and Community in Times of Global Crises
- De: Paolo Giordano, Alex Valente
- Narrado por: David Thorpe, Paolo Giordano
- Duración: 1 h y 7 m
- Versión completa
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General4.5 out of 5 stars 13
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Narración:4.5 out of 5 stars 11
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Historia4.5 out of 5 stars 11
The COVID-19 pandemic is the most significant health emergency of our time. Writing from Italy in lockdown, physicist and novelist Paolo Giordano explains how disease spreads in our interconnected world.
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5 out of 5 stars
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It will make you think
- De Anonymous User en 01-14-24
De: Paolo Giordano, y otros
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Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- De: W. Chan Kim, Renee Mauborgne
- Narrado por: Roger Wayne
- Duración: 8 h y 43 m
- Versión completa
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General4.5 out of 5 stars 739
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Narración:4.5 out of 5 stars 578
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Historia4.5 out of 5 stars 570
In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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5 out of 5 stars
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Profoundly Insightful
- De James en 10-29-20
De: W. Chan Kim, y otros
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Purple Cow, New Edition
- Transform Your Business by Being Remarkable
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 2 h y 58 m
- Versión completa
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General4.5 out of 5 stars 520
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Narración:4.5 out of 5 stars 417
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Historia4.5 out of 5 stars 414
In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.
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1 out of 5 stars
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Outdated and bland
- De Ana Havlik en 07-14-21
De: Seth Godin
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AI-Powered Social Media Marketing 2025
- Cutting-Edge Strategies to Boost Engagement and Make Money Online with Facebook, YouTube, Instagram, X, TikTok, SEO, and More
- De: Jason P Anderson
- Narrado por: Tom Brooks
- Duración: 6 h y 10 m
- Versión completa
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General4 out of 5 stars 68
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Narración:4 out of 5 stars 51
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Historia3.5 out of 5 stars 51
Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics.
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5 out of 5 stars
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Perfect for Growing a Brand
- De Julianne Aranda en 02-04-25
De: Jason P Anderson
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The Language of Trust
- De: Michael Maslansky
- Narrado por: Michael Maslansky
- Duración: 7 h y 26 m
- Versión completa
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General4.5 out of 5 stars 70
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Narración:4.5 out of 5 stars 57
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Historia4.5 out of 5 stars 57
Still struggling through the financial crisis that began in 2008, consumers aren't buying traditional sales approaches anymore. So how do salespeople, corporate communicators, managers, and marketers sell their ideas, products, and services to a generation of customers who are more skeptical and less influenced by conventional marketing than ever before?
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5 out of 5 stars
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Are you communicating or just talking?
- De Shawn en 11-08-10
Lo que los oyentes dicen sobre The 22 Immutable Laws of Marketing
Con calificación alta para:
Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia4 out of 5 stars
- Kay
- 06-29-17
Definitely worth the time!
While some references were comically outdated, the concepts seem remarkably sound. This was a sensible, realistic, and practical look at how to make people aware of your product or service. It might take some extra effort on the listener's part to understand this - taking notes or printing out chapter headings. While I don't know that it could be helped, the reading cadence was awkward at times. The subject seems a tough one to absorb totally in this way.
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- chynna atkins
- 01-13-21
Great read
Great book definitely will be my go to bible for refreshment and guidance. Great read !
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Bryce B.
- 01-10-18
Informative
Absolutely changed my perspective on marketing. Great book!!! looking forward to more marketing training. Awesome.
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Total5 out of 5 stars
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Ejecución4 out of 5 stars
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Historia5 out of 5 stars
- Matt
- 04-20-18
incredible but outdated
So much poignant knowledge; but, definitely outdated. The outdated part is kind of cool though, because it makes predictions about the future of businesses and some of them turned out to be correct but some very incorrect. Good stuff
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Amazon Customer
- 10-22-19
easy to follow
great information for people who either just launched a product/service or are looking to do so. It's easy to listen to and the reader keeps a great pace.
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Total4 out of 5 stars
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Ejecución5 out of 5 stars
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Historia3 out of 5 stars
- Kat
- 03-20-18
Outdated examples but sound wisdom
I thought the outdated examples would be easy to overlook, but they are laughably distracting. The wisdom is sound, and I would suggest it to anyone wanting Marketing 101. Take the examples with a grain of salt
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Total4 out of 5 stars
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Ejecución3 out of 5 stars
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Historia4 out of 5 stars
- William J Hurst
- 04-27-16
Some Hidden Gems but Mostly Fundamentals About Branding
This quick read is mostly a branding guide, not really a marketing book at all. It talks mostly about slogans and positioning yourself as a market leader or in relation to a market leader. It is a very "global" perspective that uses Coke vs Pepsi and other dated examples such as "IBM vs Toshiba" as a primary examples of how they have changed there marketing massages over the years to compete for different market share.
It does NOT tell you how to effectively market in a practical sense, what tools are most effective for specific industries, and what good ROI looks like as a comprehensive marketing guide would tell you.
Even though these are "immutable" laws that are supposed to pass the test of time I would say that it does feel a bit dated and does not speak at all to how the Internet has changed things. Which it undeniably has. The narrator does not help it feel any less dated, a youthful voice would've been better.
It does give some great stuff on positioning yourself in a category that I will use. It does get you thinking bigger about your smaller business and the message a customer is receiving from your marketing message. Otherwise, I would say it's very fundamental and a good read for an entrepreneur just starting out.
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Total4 out of 5 stars
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Ejecución3 out of 5 stars
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Historia4 out of 5 stars
- Rashida
- 06-27-19
Great info.
The book is very informative. The narrator was a tad bit robotic but overall. Great book!
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Lucas H.
- 01-02-19
good
very informative however a little outdated for 2019 but still some usable facts !! .
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Total5 out of 5 stars
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Ejecución5 out of 5 stars
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Historia5 out of 5 stars
- Lisa Gessel
- 01-24-24
Golden contents
As a mid-20’s novice marketer, I found a lot of extremely valuable content. I’m working in a very saturated industry and this book turned feelings of despair into an actionable plan.
I do have to say their commentary was funny on things they didn’t think would take off well when what they were critiquing is now part of everyday life (e.g. video phones/FaceTime), but everything was valuable!
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