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Ask

The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
Narrated by: Tom Parks
Length: 6 hrs and 13 mins
Categories: Business, Marketing
4 out of 5 stars (660 ratings)

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Publisher's Summary

The "mind-reading" system that is revolutionizing online business

Do you know how to find out what people really want to buy?

(Not what you think they want, not what they say they want, but what they really want?)

The secret is asking the right questions - and the right questions are not what you might expect.

Ask is based on the compelling premise that you should never have to guess what your prospects and customers are thinking. The Ask Formula revealed in this book has been used to help build multimillion-dollar businesses in 23 different industries, generating over $100 million in sales in the process.

You'll discover why the Ask Formula is arguably the most powerful way to discover exactly what people want to buy and how to give it to them - and in a way that makes people fall in love with you and your company.

In this tell-all book, expert online marketer Ryan Levesque (featured on CNBC and Yahoo Finance and in The Miami Herald, The San Francisco Chronicle, Mass Market Retailer, Bloomberg Businessweek, and more) turns everything you know about customer surveys on its head.

You'll discover how Ryan Levesque developed his proven system for creating survey-based, customized sales funnels. And you'll also learn how you can implement the same system in your own business - no matter your market. The Ask Formula blueprint is laid out in clear and detailed steps for anyone to use and adapt.

Whether you're an aspiring Internet entrepreneur, advanced online marketer, or established business owner, this book will both inspire you and show you how to skyrocket your online income - while creating a mass of raving fans in the process - simply by asking the right questions in a surprisingly different way. For people looking to scale up their business, Ask will utterly transform how you think about consumer behavior and selling online.

©2015 Ryan Levesque (P)2015 Ryan Levesque

What members say

Average Customer Ratings

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  • 4 out of 5 stars
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  • Overall
    2 out of 5 stars
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    2 out of 5 stars

A long book about a simple concept

As a marketer I had high expectations for this book. I was very disappointed.

Why?
- About 30% of the book is the author telling us how fantastic his method is, how many millions he has made, how smart he is
- About 20% of the book is his life story, which is not very well told, has a couple key flaws, and fails to in providing useful context
- About 30% of the book is a step by step guide of his method, narrated seemingly for people who have no clue about marketing, while promoting the author's products and services.
- The last 20% is more stories about how companies have used his method to make millions and millions

The secret: ask your customers what they want, deliver personalized messages and do a lot of testing. I just summarized his 6 hour book in one sentence. Marketing 102 if you ask me.

Of course the author provides a few best practices and a couple step by step guides. The problem is that his method, as he describes it, is only useful for a specific type of online business, not 'any business' as promised.

84 people found this helpful

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    1 out of 5 stars
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    3 out of 5 stars

This book is a sales funnel to his company

I have never written an audible review but felt compelled to after listening to this entire book. The author clearly wrote this book to drive traffic to his host of companies and services. There is some decent content but I feel is purposely left confusing so you seek their paid services. It didn't read/listen as a genuine book to help a small business owner develop sales funnel to me.

22 people found this helpful

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    2 out of 5 stars
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    1 out of 5 stars

Skip the first half

The first half of the book was the author tooting his own horn and telling uninteresting stories, while trying to sell products without actually providing any value at all.

After the first ELEVEN chapters, he teaches some of his techniques for creating survey funnels, though this could have been painted clearer.

It's sad when books are solely created as marketing tools for other products and it's worse when presented like a cheap sales page.

57 people found this helpful

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    4 out of 5 stars
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    2 out of 5 stars

First half is a bit of torture

The author explains at the beginning the book is divided into two sections. True, indeed. I recommend going directly to the second half immediately as the personal history is not necessarily important to one's business outcome.

36 people found this helpful

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    1 out of 5 stars
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    1 out of 5 stars

I Ask,why it takes so long to get to the point?

I could not get past the first few chapters, This book was more hype than substance.

10 people found this helpful

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    2 out of 5 stars
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Land the plane.

What would have made Ask better?

Get to the point and stop telling me you're going to tell me something ground breaking for the first 3 hours of the book.

Has Ask turned you off from other books in this genre?

So much nonsense and build up.

What didn’t you like about Tom Parks’s performance?

Get to the point.

If you could play editor, what scene or scenes would you have cut from Ask?

Skip your thanks to mom and your story about hustle. We get it.

Any additional comments?

I rarely get pissed at stuff like this, but I wasted several hours listening to you tell me "What I'm about to learn..." This could have been a two hour book with much more value packed in.

9 people found this helpful

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    1 out of 5 stars
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    1 out of 5 stars

This is a novel about the authors' life, fluff

Would you try another book from Ryan Levesque and/or Tom Parks?

No

Has Ask turned you off from other books in this genre?

Next time I'll read the reviews in depth

Any additional comments?

This is not a technical book, there's little to none lessons to learn from it, a lot of generic evidences and facts any College student can write. A biography on the authors life karma, this should be a Romance or a Novel

7 people found this helpful

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    2 out of 5 stars
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    3 out of 5 stars
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    1 out of 5 stars

Too much unrelated personal stuff. Poorly written.

Would you listen to another book narrated by Tom Parks?

Yes.

You didn’t love this book... but did it have any redeeming qualities?

First half is all about bragging: the SAT test, Chinese bootcamp, subtle emphasis on how he was a smart hard working student, etc.

The author clearly didn't have a clue how the sequence of contents is perceived in audience's mind, and was constantly dumping some not-very-impressive egoistic stories to the listener.

A whole chapter reading the letter to your mom? Are you kidding me? Those were something completely irrelevant to the meat of this book. The hospital part was nice, but the rest are unrelated to the book, very boring.

Other parts also kept repeating "I this, I that, I don't care, blah blah blah". I mean, if you really "don't care", why did you even include them in the book?

First half is NOT about "how I came up with this formula", instead, it's more like something the author is trying to proof himself.

I mean hey, you even said at the beginning, entrepreneurs are busy people, and WHY ON EARTH did you even include those poorly constructed unrelated stories during the first half?

Unbelievable.

Any additional comments?

This book does have some important concepts, but be prepared to skip constantly if you are listening through the whole thing.

21 people found this helpful

  • Overall
    5 out of 5 stars
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    2 out of 5 stars

Skip part 1 and this is Gold.

I read a lot of reviews on this.

And after reading a few 5-star reviews and nearly all of the 1-star reviews, I decided to pass on the torture of the waiting for Ryan to tell his story through the first 12 chapters and skipped directly to part 2 where you'll find his methodology.

(It's not fair for people to rate this book so bad. In the first pages, Ryan tells readers that part 1 is the story of how the Ask method changed his life. If you're not keen for storytime, he tells you to go straight to the "How To" portion, which is in part 2).

And Part 2?... it's action-packed with awesome.

He gives you the exact process for using the Ask method, literally in a step-by-step fashion. He even gives you samples you can swipe for your emails and your video scripts. All of which will help you be a better marketer and grow your business.

With that said, keep skipping until you hear "Chapter 13 - Prepare. The Deep Dive Survey" because that's where all the goodies are. Keep listening until "Chapter 18 - Pivot. The Email Follow-up Feedback Loop" and boom, you'll have the entire Ask Method in 6 chapters instead of 20.

The links to his bonus resources are down, the audiobook doesn't have helpful visuals (obviously), and yes, Ryan does push his stuff further as an upsell to the book - none of which are dealbreakers that would stop me from giving this 5-stars.

Bottom line, get this book if you want to pad your bottom line.

4 people found this helpful

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    3 out of 5 stars
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    4 out of 5 stars

Leads you into another purchase. good material

This book was great and had a great storyline. It had some good material. But it led me into buying material from his website for a majority of it.

4 people found this helpful

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Profile Image for Duncan William Macmillan
  • Duncan William Macmillan
  • 08-29-17

So helpful!

When my start-up succeeds, the Ask Method will be one of several key teachings that i will be thanking for it. I feel so grateful to Ryan for sharing his knowledge so comprehensively. Thank you to everyone who has worked on bringing me this work!

1 person found this helpful

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    3 out of 5 stars
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  • Amazon Customer
  • 12-06-19

great insights on a survey funnel

I'm going right away to my notebook to examine what I can implement into my business. Its worth to examine if you have already at least some advertising budget, however if you're just starying out there is too much geeky words which might cause kore confusion then help.
Nevertheless, I see the potential in my consulting business and recommend to listen for those who're already at least familiarized with fundamental marketing terms.

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    5 out of 5 stars
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  • Alex J.
  • 09-13-19

Great business book

Ryan opened up my desire to serve customers the right way by selling them what they truly need. Fantastic business funnel book. Thanks

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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  • Barbara Gratzer
  • 05-29-17

Amazing learning, amazing insights

Who was your favorite character and why?

Its nice to have a personal story there, too

Any additional comments?

Thank you for sharing your hot tips!

  • Overall
    5 out of 5 stars
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  • Ruben
  • 03-01-17

A ton of value

You just must listen to this if you have an online business or want to create one. Specially if it's based on a blog and you have an email list. Simply amazing.

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    5 out of 5 stars
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Profile Image for Andrea Bronzini
  • Andrea Bronzini
  • 12-23-16

Very promising strategy

Clear and well structured step-by-step guide on how to boost online sales. Well worth your time.
I disagree with those who say the Author talks too much about himself in the first part. In my opinion the story if functional to a better understanding of the whole book.

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    4 out of 5 stars
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  • Mrs D Vickers
  • 08-10-16

Great methodology

Could have done with less of his story, although it was interesting it didn't contribute to the core of the methodology.
My suggestion is to not bother with that part of the book and get straight onto the process which is amazing.

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    2 out of 5 stars
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  • Chris
  • 03-31-16

Too much self advertising in this book for me

What could have made this a 4 or 5-star listening experience for you?

Much less about the authors background and removing the continuous advertising of consulting services, software.

What reaction did this book spark in you? Anger, sadness, disappointment?

A bit disappointed with this one

Any additional comments?

With all the above said it is an interesting concept

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    5 out of 5 stars
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    5 out of 5 stars
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  • steven
  • 11-10-15

Really great advice and interesting

Definitely a different way of looking at your sales funnel. And it feels right too. Loved it

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    1 out of 5 stars
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    5 out of 5 stars
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  • K.Burn
  • 09-17-15

Nearly half the book is about his story and not the technics

I'm 4 hours in and he's still talking about himself and his story!
Don't you think giving a brief about your story would be enough?
Good story but not relevant to why I bought the book.

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  • Bjørn
  • 02-02-16

2,5hrs irrelevant intro about the author

What disappointed you about Ask?

This book is NOT good. The author uses 2,5hrs to brag and tell about himself. Totally irrelevant and really annoying. The author should have read Orren Knapp's: Pitch Anything (recommended). And when he finally gets started on the topic, this magic formula of his - it's the complete opposite. It's not a magic formula, and it's not that counterintuitive. A real disappointment. Not as promised.

6 people found this helpful

  • Overall
    5 out of 5 stars
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  • Amazon Customer
  • 06-06-18

Thumbs up to you Ryan

Ryan shares his story gracefully and has mastered an areas of business that we all should know and do also.

1 person found this helpful

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  • Andy Beale
  • 04-18-19

Don't waste your money or time.

I'm not sure how I came to buy this book but I'm now questioning my sanity. I battled through hours of preamble and waffle to discover complete irrelevance. Don't waste your money or time.

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    5 out of 5 stars
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  • Amazon Customer
  • 06-01-16

This has changed the way I do marketing!

If you could sum up Ask in three words, what would they be?

Insightful, interesting and in-depth

Any additional comments?

After more than a decade in marketing Ryan Levesque's Ask has changed the way I communicate with clients and future clients. Thank you Ryan! An amazing insight into the way potential customers think about making purchases and a way to gain in-depth information from them.