The exciting growth the Powersports industry experienced this past year can be attributed largely to the growth in adventure riding. In the 10th and final episode of Centerstand Season 2, Robert Pandya sits down with Inna Thorn, Director of Operations, and Tim James, VP and Creative Director, of  Backcountry Discovery Routes® (BDR®), a non-profit organization that creates off-highway routes for dual-sport and adventure motorcycle travel. Beyond exploring the recent growth in the adventure riding sector, this episode reveals and how dealers, OEMS, and brands can find success leveraging the market.

Show Notes 

00:00:00 00:00:01

• Host Robert Pandya introduces Season 2 episode 10 of Centerstand, the final episode of the Season, and the theme of adventure riding, the industry’s fastest growing sector.

00:00:00 00:01:00

• Robert welcomes episode guests from Backcountry Discovery Routes (BDR), Inna Thorn, Director of Operations, and Tim James, VP and Creative Director.

00:00:00 00:02:00

• Inna speaks to her position at BDR and her passion for adventure riding.

00:00:00 00:4:00

• Inna explains how BDR works with dealers.

00:00:00 00:6:20

• Tim speaks to his position at BDR and provides background on the makeup of the company.

00:00:00 00:9:15

• The guests speak to the bump in adventure bike sales and the opportunities the company has had to expand.

00:00:00 00:12:00

• Tim explains how the marketing approach has changed in the past year in order to stay connected with customers.

00:00:00 00:14:20

• Tim reveals plans to go back to events.

00:00:00 00:16:45

• Inna speaks to how BDR is reaching new riders.

00:00:00 00:19:00

• Inna reveals how BDR works with sponsors, and partners with OEMs, and how BDR helps promote brands.

00:00:00 00:32:30

• Inna and Tim explain how BDR decides which companies to partner with.

00:00:00 00:25:30

• Tim shares advice to dealers to increase retention and build a community.

00:00:00 00:27:40

• Inna shares advice on how to build and engage the community.

00:00:00 00:32:00

• Tim and Inna shares their biggest advice for the dealer and OEM market. 

00:00:00 00:34:30

• Robert closes the conversation and announces there will be a Season 3 of Centerstand. He invites listeners to share any topic ideas for the upcoming Season with IMSPR@informa.com.