A Super of 1 Is a Super of 9

How to Use Superconsumer Data to Anticipate New Areas of Business Growth

By: Category Pirates, Eddie Yoon, Christopher Lochhead, Nicolas Cole

Narrated by: Jason DeFillippo

In 2016, Category Pirate Eddie Yoon wrote the seminal book on business growth, called Superconsumers.

A Superconsumer is the kind of person who knows your category better than anyone else—and as a result, is willing to spend 30 percent to 70 percent more with you than other less enthusiastic customers. And in this “mini-book,” the pirates follow up with an equally groundbreaking discovery: A Super of one category is also a Super of nine others.

Which means, in order to best discover your next big opportunity for business growth, talk to your Supers.

In this “mini-book” you will learn:

• Why Superconsumers of one category are also Supers of nine other categories—and how you can use this data to uncover opportunities for business growth and exponentially more profitable marketing partnerships.
• Where MoviePass went wrong as a company, and why it’s so important to have a business model that incentivizes Superconsumer behaviors.
• Microsoft Office’s legendary data flywheel, and how they used Superconsumer data to create one of the most dominant category positions in technology history (the Office productivity suite).
• And more.

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is everything you need to know when it comes to listening to your Supers and discovering what they want next.

©2021 Category Pirates (P)2022 Category Pirates